Social Media Strategist Job at Iap2usa in Oregon

Hop on board at the Utah Transit Authority (UTA) – a major transit agency in one of the fastest-growing regions in the United States! As the Utah Transit Authority (UTA) expands and develops, we need you as our Social Media Strategist.

You will take a key role on our communications and marketing team and take responsibility for the creation and implementation of engaging social media content that will educate, inform, and connect with our riders and the broader public. Your creative vision and expertise will help shape UTA's voice across all social media platforms.

As the Social Media Strategist, you will:

• Develop and implement UTA’s overall corporate social media strategy and calendar and ensure cohesiveness with other UTA (Utah Transit Authority) communications initiatives.
• Develop content and strategic approaches to communicating with riders, the public, and stakeholders through social media platforms to publicize programs, initiatives, events, campaigns, and activities.
• Serve as subject matter expert and resource on social media issues, trends, and emerging technologies.

This job is not eligible for telework. Requires regular and predictable attendance during set daytime hours Monday through Friday in the Salt Lake City UTA FrontLines Headquarters or field assignments.

May require infrequent holiday, weekend, or tasks and event support, with advance notice.

Minimum Qualifications:

• Bachelor's degree in Public Relations, Journalism, Communications, or related field. Candidates with four (4) years of relevant experience will be considered in the absence of a bachelor’s degree.

KNOWLEDGE/SKILLS

• Knowledge of how to attract more followers.
• Familiarity with key social media platforms such as LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.
• Familiarity with algorithms, trends, and thought leadership on social media platforms for performance and reach.
• Excellent written and oral communication skills.
• Excellent customer service skills in responding to user inquiries, comments, concerns, and questions on social media and facilitating online conversations.
• Intermediate proficiency in Microsoft Office, Adobe Creative products, graphic design programs such as Canva, and video editing programs preferred.

ABILITIES

• Identify, monitor, and report on social media analytics, critical tracking metrics, and insights. Spout experience a plus.
• Create engaging text, image, and video content appropriate for distinctive social media platforms and audiences.
• Work with a sense of urgency and expeditiously in a deadline-driven environment.
• Attend various events and capture video and images for social media.
• Develop an optimal posting schedule and editorial calendar considering web traffic and user engagement metrics. Knowledge of boosting and social ad buying a plus.
• Collaborate with cross-functional teams (media, marketing, communications, administrators, departments) to ensure consistent messaging and brand representation across all channels/platforms.

- OR -

An equivalent combination of relevant education and experience.

[UTA reserves the right to determine the equivalencies of education and experience.]

Pay Range: $24.76 per hour or more, depending on experience.

If interested, apply before: Monday, September 9th, 2024 @ 5:59 PM MST.

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