Auburn
Auburn is hiring: Social Media Specialist in Auburn
Auburn, Auburn, AL, United States, 36831
Position Details
Position Information
| Requisition Number | S4123P |
|---|---|
| Home Org Name | Univ Marketing & Strategic Comm |
| Division Name | Communications and Marketing |
| Position Title | Social Media Specialist |
| Job Class Code | OC60 |
| Appointment Status | Full-time |
| Limited Term | No |
Job Summary
Auburn Advancement is excited to begin the search for a Social Media Specialist to join our Communications & Marketing team! This position is vital in promoting cohesive and impactful communication across the university's social media platforms, ensuring that all content aligns with institutional values, enhances the university's reputation, and supports its strategic priorities.
What You'll Do:
- Creating Content and Engaging Audience: The Social Media Specialist develops and maintains a monthly content calendar, assists in creating and scheduling posts, and monitors audience engagement across platforms to ensure timely and effective communication.
- Integrating Strategies and Collaborating Across Campus: They support the execution of social media strategies aligned with university goals, collaborate with faculty, staff, students, and alumni to identify and prioritize effective storytelling opportunities, and integrate social media campaigns into university-wide initiatives to ensure consistent messaging.
- Analyzing Performance and Monitoring Trends: The Specialist tracks and analyzes social media performance using analytics tools, prepares monthly reports for each platform, and maintains an updated social media trends guide with proactive recommendations for improving digital engagement.
- Managing Advertising and Campaigns: They assist in planning and executing social media advertising campaigns, set up targeted ads, and analyze ad performance to optimize results.
Why You'll Love It Here:
- Impactful Work: Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
- Collaborative Environment: Join a team of dedicated professionals who are committed to making a difference.
- Purpose Driven Work: Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
- Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.
Essential Functions
- Purpose - The Social Media Specialist supports the execution of social media strategies and tactics to build brand loyalty across multiple platforms.
- Collaboration - They work closely with the university's central marketing and communications office, faculty, staff, students, and alumni to identify and prioritize storytelling opportunities.
- Innovation - By maintaining an updated social media trends guide, the Specialist provides proactive recommendations across campus to enhance digital engagement.
- Production - The Specialist is the primary creator for all technical elements of social media, including content creation and monitoring audience engagement.
Minimum Qualifications
- Bachelor's degree in Communications, Marketing, Business, or a related field.
Posting Detail Information
| Salary Range | $43,190-$64,790 |
|---|---|
| Job Category | Communications/Public Relations/Marketing |
| City position is located in: | Auburn |
| State position is located: | Alabama |
| Posting Date | 12/04/2024 |
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals.
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