Stanley Martin Homes is hiring: Social Media Specialist in Great Falls Crossing
Stanley Martin Homes, Great Falls Crossing, VA, United States
Social Media Specialist
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Req #1308
Tuesday, January 7, 2025
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:
Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together
We Are Homebuyer Focused
Keep our customers and their satisfaction central to all that we do
We Have a Passion for Excellence
Strive to keep improving with our focus on the Stanley Martin Way
We Do the Right Thing
Act with the highest standards of integrity, every day
Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.
Position Summary:
The Social Media Specialist will be responsible for leading the development and execution of Stanley Martin’s social media strategy, content creation, brand reputation, public relations, and community management programs. This role requires a mix of strategic planning and hands-on execution to enhance brand visibility, drive audience growth, and support key business objectives.
As a Social Media Specialist, you will be an expert in communications and own the social media strategy across multiple platforms, collaborate with cross-functional teams, and utilize data to refine tactics for optimal performance. The ideal candidate is a versatile writer, creative storyteller, analytical thinker, and passionate about building communities in the digital space. This person will report to the Senior Director of Digital Marketing.
Responsibilities and Duties:
- Create, implement, and manage a comprehensive social media strategy that aligns with overall marketing and business goals.
- Drive and lead brand reputation programs including online listening and collecting customer feedback and insights.
- Develop and execute media/public relations strategies for new neighborhoods and emerging markets.
- Develop, curate, and schedule platform-specific content (text, images, videos, and stories) that drives engagement and aligns with brand guidelines.
- Develop and maintain a content calendar to ensure consistent posting and listening across all social platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, YouTube).
- Actively monitor and respond to social media interactions, including comments, direct messages, and tags, to foster engagement and address customer inquiries.
- Build and nurture relationships with influencers, followers, and advocates to expand brand reach.
- Moderate user-generated content in line with community guidelines and brand standards.
- Stay ahead of social media trends, algorithm changes, and emerging platforms.
- Serve as an in-house expert on communications and social media, providing guidance, governance, and training to team members when needed.
- Track, analyze, and report on key performance metrics such as engagement, reach, clicks, conversions, and audience growth.
- Present monthly performance reports and propose improvements for ongoing campaigns.
- Draft press releases, communications, and blogs for various internal and external audiences.
Position Standards:
- Strong analytical skills
- Attention to detail
- Solution oriented
- Positive attitude
- Strong communication skills (written and verbal)
- Intellectual curiosity
Position Requirements:
- BS degree in marketing, journalism, communications, and/or a related field.
- Master’s degree in related field a plus.
- 3+ years of professional experience in social media and brand reputation management.
- Experience managing social media platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.
- Proficiency in social media management tools (e.g., Meltwater, Sprout Social) and analytics platforms (e.g., Google Analytics, native social insights).
- Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
- Experience in influencer marketing, media relations, and/or managing partnerships.
- Knowledge of SEO, email marketing, or broader digital marketing tactics.
- Strong attention to detail, adaptability, and willingness to learn, as marketing automation evolves rapidly.
- Ability to effectively manage multiple projects simultaneously, perform under pressure, and pay close attention to detail while staying focused on the big picture.
- This is a hybrid position, four days a week in office (Reston, VA).
What’s In It For Me:
- Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options).
- Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA).
- Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care.
- 12 weeks of paid maternity leave through our Short-Term Disability Plan.
- Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program.
- Continue your education with tuition and certification reimbursement.
- Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave.
- Protect yourself from identity theft or travel mishaps with our no-cost coverage.
- Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon.
- Get access to your paycheck early with an advanced pay option through Dayforce Wallet.
- Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more.
To hear from our current team members about why they love working at Stanley Martin, click here.
- Pay Type Salary