Volunteer PR Marketing Manager Job at The Aparecio Foundation in New York

The Aparecio Foundation is a nonprofit organization that was designed as an economic development strategy to lift women out of poverty and as a community development approach to build the leadership capacity of low-income women. The Aparecio Foundation provides academic support and scholarship programs for high-potential, low-income women in public high schools through an eight-year multiple-mentor program.

The culture of Aparecio Foundation is characterized by an informal and laid-back environment, where employees work independently and in teams to develop and carry out effective organizational structure and work processes. Employees are driven through self-motivation and passion for the not-for-profit sector. Through the development of quality services to enhance the organization’s goals and objectives, employees are able to use their strengths and skills in the best ways they can! Therefore, Aparecio Foundation employees are given the freedom to be creative and energetic in performing their tasks and duties as professionals in their respective field of expertise.

This is an unpaid volunteer position.

Job Description

The position of PR/Marketing Manager will be responsible for determining the demand for products and services offered by the organization and its competitors, as well as identifying potential customers and the overall organizational need. The position will also include the development of pricing strategies with the goal of maximizing the firm's profits or market share while ensuring that the organization's customers are satisfied. Also required is the overseeing of product development and monitoring trends that indicate the need for new products and services.

Description of Duties / Responsibilities:
Job Tasks:

• Form, direct, and coordinate marketing activities to promote available services.
• Establish and maintain effective working relationships with clients, government officials, and media representatives in order to provide networking and business opportunities.
• Assign, supervise, and review all activities of public relations staff.
• Manage communications budget.
• Consult with personnel to gain advice regarding the types of services expected within the market.
• Prepare information for media kits.
• Evaluate advertising and promotion programs for alignment with public relations efforts.
• Write interesting and effective press releases and respond to requests for information about employers’ activities or status.
• Draft speeches for company executives and arrange other forms of contact, such as interviews.
• Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
• Develop and maintain company internet/intranet web pages.

Qualifications

• 2 years’ experience in the field of Marketing (PR).

Additional Information

All your information will be kept confidential according to EEO guidelines.