Public Relations + Social Media Intern Job at Crayola Experience in BLOOMINGTON

60 E Broadway, Bloomington, MN 55425, USA Req #901

Friday, December 20, 2024

Start date will be in January. Typical schedule will be Monday-Friday, 9:00am - 5:30pm but must have a flexible schedule for nights, weekends and holidays.

PURPOSE:

The Social Media and PR Intern will be part of a team that acts as a digital concierge for Mall of America through social and online channels, as well as in person, by delivering Mall guests with social media content and answers to questions, solutions to challenges and a friendly, enthusiastic attitude. The Social Media and PR Intern will assist in disseminating key messages, following social media channels and making suggestions on content to promote Mall of America as the premier retail and entertainment complex.

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Monitor and assist with responding to and engaging across social media channels.
• Make suggestion and assist with MOA social media content creation including copywriting, photography, and video.
• Monitor pop culture, competitor, influencer, industry, and media trends that impact Mall of America.
• Assist with carrying out community management activities: respond to customer questions, concerns and feedback, remove comments and spam that violate our community page guidelines, report conversations and feedback to appropriate Mall departments.
• Research, and assist with writing, and coordinating distribution of MOA media materials including media advisories and press releases.
• Assist in responding to day-to-day media requests and photo requests, along with helping media crews onsite.
• Help with efforts to gain media stories/placement for events and new and coming tenants/attractions and restaurants.
• Reflect MOA voice and tone in all communications.
• Additional duties as assigned.

PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:

• Must be at least 18 years of age with high school diploma or equivalent.
• Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or Liberal Arts.
• Strong guest service and customer-focused mindset.
• Strong knowledge of social media platforms including, but not limited to Facebook, TikTok, Instagram, X, Snapchat, YouTube, etc.
• Knowledge of using social media tools for business.
• Flexibility in schedule.
• Strong computer skills include working knowledge of MS Office Suite.
• Interest in emerging technology platforms.
• Excellent verbal and written communication skills.
• Assertive with a “can do” attitude and able to work independently as well as be a team player.

PHYSICAL JOB REQUIREMENTS:

• Sitting – Occasionally
• Walking – Frequently
• Standing + moving - Frequently
• Perform repetitive motion using keyboard/phone - Frequently
• Reach at or below shoulder level - Frequently
• Stoop and squat - Occasionally
• Lifting/carry up to 20 pounds – Occasionally
• Kneel and bend - Occasionally
• Reach at or above shoulder level – Occasionally

Pay is based on many aspects which vary based on position. These include labor markets and, in some instances, may include education, work experience and certifications. In addition to your pay, Mall of America is passionate about the future of our team members, we want to ensure you have a wealth of support and resources, to care for yourself and your loved ones. Our one-of-a-kind job perks for most team members include team member discounts, free Nickelodeon Universe ride passes, Teladoc, Employee Assistance Program, generous tuition reimbursement, and discounted Metro Transit pass. Mall of America offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your loved ones care for your whole selves. Other benefits for eligible team members include 401(k) match, short term disability, long term disability, paid parental leave, and paid vacation.