Tata Consultancy Service Limited
Executive Creative Director Job at Tata Consultancy Service Limited in New York
Tata Consultancy Service Limited, New York, NY, United States, 10292
About:
Other agencies talk about how stories can influence and change the world. At Tata Consultancy Services (TCS), weve been making those changes a reality for over 50 years.
TCS Interactive is an award-winning agency and consultancy, ranked by Ad Ages as one of the worlds biggest advertising and marketing companies. Our capabilities in strategy, design, data, marketing, operations and technology serve the Fortune 1000 globally, in 55 countries, 153 nationalities and over 80 languages. We harmonize strategies, systems and stories to creatively engineer end-to-end experiences that accelerate profitable growth.
Job Description:
We are seeking a senior Creative Director to drive transformative growth for both our clients and the practice. This role reports into the Global Lead Principal, Interactive Strategy practice and collaborates closely with our Design practice.
The objectives for this role are to:
•Expand TCS Interactive creative capability beyond user interface design to elevated brand and experience creative and art direction
•In partnership with business development, strategy and research leads, evaluate current and prospective client brand resonance, differentiation and potential
•Translate consumer and culture insight into new brand and experience vision, creative direction and concepts
•Provide creative direction at brand and experience level to guide design talent in generating powerful, high-quality quality brand experience vision assets (visual, video, copy)
•Guide design teams to successfully translate brand and experience-level creative vision and strategy through production
•Represent TCS Interactive and bolster our creative brand externally in the market through presence in thought leadership, conferences and events
Qualifications:
Key Skills / Knowledge
•15+ years experience in creative strategy, brand strategy, experience design, marketing and/or digital media/advertising at a platform, publisher, agency or consultancy
•BFA/MFA in visual / communication design, graphic design, strategic design, strategic communications, human-computer interaction, interactive media, illustration, computer animation or similar fields.
•Robust expertise in multiple creative domains e.g. design thinking, design strategy, design doing, design operations, branding, agile, interactive design, e-commerce, publishing, video, photography, IA, marketing campaigns
•Strong comfort with common design, content and collaboration tools like Figma, Adobe Creative Suite, Sketch, Mural
•Familiarity with some emerging technology is strongly preferred, e.g. AI, AR/VR, Web 3 etc.
•Extensive experience driving human-centric design innovation across digital, branding CX, product and service strategy/design
•Proven track record of supporting both sales and delivery teams with high-caliber Fortune 500 clients, demonstrating growth in b oth new business and current relationship expansion
•Appreciation for the synergy between strategy, creativity and technology
•Creative thinker and inventive wordsmith with a deep understanding of the creative strategy process across multiple mediums, intersecting brand, digital media, design, motion, writing, user experience and stories
•A passionate storyteller with proven ability to lead, mentor and inspire a multidisciplinary design team, including strategists, UX/UI designers, graphic designers, and other creative professionals
•Ability to drive productivity amidst ambiguity
•Intuitive, empathetic communicator who can understand the priorities of all collaborators and navigate multiple perspectives to drive projects forward
Salary Range: $207,500-$286,000 a year
#LI-NK1
Other agencies talk about how stories can influence and change the world. At Tata Consultancy Services (TCS), weve been making those changes a reality for over 50 years.
TCS Interactive is an award-winning agency and consultancy, ranked by Ad Ages as one of the worlds biggest advertising and marketing companies. Our capabilities in strategy, design, data, marketing, operations and technology serve the Fortune 1000 globally, in 55 countries, 153 nationalities and over 80 languages. We harmonize strategies, systems and stories to creatively engineer end-to-end experiences that accelerate profitable growth.
Job Description:
We are seeking a senior Creative Director to drive transformative growth for both our clients and the practice. This role reports into the Global Lead Principal, Interactive Strategy practice and collaborates closely with our Design practice.
The objectives for this role are to:
•Expand TCS Interactive creative capability beyond user interface design to elevated brand and experience creative and art direction
•In partnership with business development, strategy and research leads, evaluate current and prospective client brand resonance, differentiation and potential
•Translate consumer and culture insight into new brand and experience vision, creative direction and concepts
•Provide creative direction at brand and experience level to guide design talent in generating powerful, high-quality quality brand experience vision assets (visual, video, copy)
•Guide design teams to successfully translate brand and experience-level creative vision and strategy through production
•Represent TCS Interactive and bolster our creative brand externally in the market through presence in thought leadership, conferences and events
Qualifications:
Key Skills / Knowledge
•15+ years experience in creative strategy, brand strategy, experience design, marketing and/or digital media/advertising at a platform, publisher, agency or consultancy
•BFA/MFA in visual / communication design, graphic design, strategic design, strategic communications, human-computer interaction, interactive media, illustration, computer animation or similar fields.
•Robust expertise in multiple creative domains e.g. design thinking, design strategy, design doing, design operations, branding, agile, interactive design, e-commerce, publishing, video, photography, IA, marketing campaigns
•Strong comfort with common design, content and collaboration tools like Figma, Adobe Creative Suite, Sketch, Mural
•Familiarity with some emerging technology is strongly preferred, e.g. AI, AR/VR, Web 3 etc.
•Extensive experience driving human-centric design innovation across digital, branding CX, product and service strategy/design
•Proven track record of supporting both sales and delivery teams with high-caliber Fortune 500 clients, demonstrating growth in b oth new business and current relationship expansion
•Appreciation for the synergy between strategy, creativity and technology
•Creative thinker and inventive wordsmith with a deep understanding of the creative strategy process across multiple mediums, intersecting brand, digital media, design, motion, writing, user experience and stories
•A passionate storyteller with proven ability to lead, mentor and inspire a multidisciplinary design team, including strategists, UX/UI designers, graphic designers, and other creative professionals
•Ability to drive productivity amidst ambiguity
•Intuitive, empathetic communicator who can understand the priorities of all collaborators and navigate multiple perspectives to drive projects forward
Salary Range: $207,500-$286,000 a year
#LI-NK1