S'more is hiring: Influencer Marketing Strategist in New York

Role Overview:

We’re seeking an experienced Influencer Marketing Strategist to lead S'more’s Influencer Marketing Program. This role will be responsible for building and executing influencer campaigns, from identifying and recruiting nano and micro-influencers to nurturing long-term relationships and sometimes working with macro-influencers when appropriate. You’ll work cross-functionally with Operations, Marketing, and Product teams to drive brand awareness, increase user engagement, and create content that resonates with our target audience.

This role is open to both full-time and contract applicants.

Key Responsibilities:

• Develop and execute an influencer marketing strategy that aligns with S’more’s brand and growth goals, focusing on nano and micro-influencers, and working with macro-influencers when appropriate for broader campaigns.
• Collaborate with Ops, Product, and Marketing teams to design and launch creative influencer-driven campaigns that increase brand awareness, engagement, and user acquisition.
• Build and nurture relationships with influencers, serving as their main point of contact, providing clear briefs, setting expectations, and offering feedback to ensure content is high-quality and on-brand.
• Oversee influencer content calendars, timelines, and deliverables, ensuring campaigns run smoothly and on schedule.
• Use data-driven insights to define KPIs, track campaign success, and optimize strategies to maximize ROI and campaign effectiveness.
• Monitor influencer performance, analyze results, and make actionable recommendations for improving future campaigns.
• Stay on top of emerging social media trends, platform changes, and cultural shifts to keep campaigns fresh and relevant.
• Amplify influencer-generated content across S'more’s own channels to increase organic reach and drive user engagement.
• Leverage influencer relationships to support local and national community-building efforts, helping to grow S'more’s presence in key markets.
• Provide regular performance reports and insights to internal teams, ensuring campaigns are aligned with brand objectives and continuously evolving.

Qualifications:

• Proven experience (2+ years) leading and managing influencer marketing programs, particularly with nano and micro-influencers, and occasional work with macro-influencers.
• A deep passion for social media, content creation, and understanding cultural and digital trends.
• In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and how to optimize content for each.
• Exceptional communication skills, with the ability to negotiate and build lasting relationships with influencers.
• Experience using influencer marketing tools or analytics platforms to track and report on campaign performance.
• Data-driven, with the ability to interpret campaign results and make actionable recommendations for optimization.
• Creative and proactive mindset with a focus on innovation and fresh content ideas.
• Bonus: Experience in local or niche influencer marketing, or familiarity with community-building strategies.