French Cowboys Hospitality is hiring: Marketing Manager in Austin

Job Description: Marketing Manager for Texas boutique hospitality company.

About French Cowboys

French Cowboys is a Texas-based boutique hospitality brand and management company. We design and operate beautiful escapes easily accessible from Texas urban centers, inviting guests to disconnect from the city and reconnect with what matters.

Currently, we manage 5 hotels (150 rooms) and 105 short-term rentals across Austin and the Texas Hill Country, with plans to add 6 more hotels (~300 rooms) and 100 new short-term rentals throughout the Texas Hill Country and West Texas in the next 18 to 24 months.

Our Story

Franklin & Dylan, known as the “French Cowboys” bring a unique blend of heritage, passion and vision to every project. Driven by a shared passion for Texas and a commitment to create spaces that embody southern hospitality with a European touch, they left their roots behind, relocating to Texas to build a hospitality company that revives forgotten places with elegance and authenticity.

About the Role

Until now, French Cowboys has done minimal marketing while our properties have been under renovation. With our renovations nearing completion, we’re ready to expand our marketing efforts to increase awareness and drive traffic to our properties.

As Marketing Manager, your primary responsibility will be to drive revenue growth through strategic marketing initiatives, overseeing our digital presence (social media channels, websites, email campaigns etc) as well as our event strategy and execution.

As part of this role, you’ll collaborate closely with a team of specialists:

• Digital Marketing Agency: executes our paid advertising initiatives.
• Website Development Agency: implements website updates and optimizations as needed.
• Social Media Manager: manages content creation, including shooting, editing and scheduling posts.
• Our in-house creative team: leading graphic design, project management, interior design etc.

Responsibilities

• Develop and implement comprehensive marketing strategies for each hotel, including email, social media, paid ads, events and influencer marketing.
• Lead digital marketing efforts, including SEO, paid advertising, analytics and email campaigns, managing our agencies to ensure revenue targets and budgets are met.
• Establish and track KPIs for the marketing department, continuously monitor and optimize the marketing budget and initiatives to maximize ROI.
• Contribute to the creative development of events and programming strategy (eg: launch party, live music program, F&B activations etc) and “project manage”, providing support to onsite hotel staff during execution.
• Assist with PR efforts, including coordinating press stays, room drops, gathering press quotes etc...
• Support copywriting for various marketing initiatives to maintain consistent and engaging messaging.
• Oversee our content and social media calendar, ensuring active community management across all property profiles.
• Attend meetings with corporate and hotel teams to ensure that all collateral, events, digital content, PR, photography, room promotion, and more align with brand standards and meet budget requirements.
• Manage, maintain and organize property photography, video libraries and marketing files ensuring all assets are accessible and up to date.
• Coordinate and oversee photo shoots.
• Oversee all hotel website updates, conduct regular audits, and request SEO updates as needed.

Qualifications

• Previous experience in a fast-paced, start-up environment mandatory.
• Deep understanding and expertise in email campaigns, SEO optimization, Google Analytics, Meta/Google Ads and website management.
• Hospitality experience and familiarity with hotel PMS (Property Management System) and OTAs (Expedia, Booking.com, Airbnb etc) preferred but not mandatory.
• Basic graphic design skills preferred but not mandatory.

Experience

• 3 + years of related digital marketing experience.

Benefits

• Vision, Dental and Medical (75% coverage).
• 401k program.
• Unlimited PTO.
• Discounted stays at any of our properties.