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Tipping Point Media (tipmedia.com)

Marketing Manager Job at Tipping Point Media (tipmedia.com) in Malvern

Tipping Point Media (tipmedia.com), Malvern, PA, United States, 19355

Job Overview 

Tipping Point Media, an award-winning leader in experiential marketing and AI-driven solutions, is seeking a visionary Marketing Manager to spearhead our marketing initiatives and drive innovation, creativity, and strategic problem-solving. This role is pivotal in leveraging AI, data analytics, and immersive XR (VR/MR/AR) technologies to craft groundbreaking marketing strategies that enhance audience engagement, accelerate lead generation, and establish Tipping Point Media as a thought leader in the industry. 

We serve a diverse clientele across Pharmaceutical, MedTech, Department of Defense (DOD), and K-12 STEMM education sectors, offering unique opportunities to contribute to projects that reshape industries and improve lives. If you are passionate about cutting-edge marketing, AI, and immersive storytelling, we invite you to join us in redefining the future. 


Key Responsibilities 


Strategic Marketing & AI Innovation: 

  • Develop and execute marketing strategies to enhance brand positioning and audience engagement. 
  • Identify emerging market trends, AI advancements, and customer insights to drive innovative campaigns. 
  • Implement AI-driven automation, predictive analytics, and personalized content strategies to maximize impact. 


Creative Lead Generation & Demand Generation: 

  • Design and execute data-driven, lead generation strategies across multi-channel platforms. 
  • Optimize the marketing funnel using predictive modeling to improve lead quality and conversion rates. 
  • Experiment with immersive marketing techniques, including XR (VR/MR/AR) experiences and interactive AI simulations. 


Campaign Development & Digital Transformation: 

  • Develop and lead high-impact, multi-channel campaigns leveraging AI-powered tools for personalization and automation. 
  • Utilize Google Ads, LinkedIn, and advanced programmatic advertising for precise audience targeting. 
  • Integrate AI-driven customer engagement tools and immersive XR experiences into campaign execution. 


Data-Driven Decision Making & Optimization: 

  • Leverage advanced analytics and insights to track, measure, and optimize campaign performance. 
  • Conduct A/B testing, machine learning-powered sentiment analysis, and predictive modeling for optimization. 
  • Continuously refine strategies based on performance data and AI-driven recommendations. 


AI-Powered CRM & Automation: 

  • Manage AI-driven marketing automation platforms to enhance lead scoring and pipeline efficiency. 
  • Align marketing initiatives with sales objectives, ensuring seamless handoffs and measurable KPIs. 
  • Implement chatbots, AI-assisted email marketing, and hyper-personalized customer journeys. 


Content Strategy & SEO Leadership: 

  • Oversee the development of AI-enhanced, data-driven content that attracts and engages target audiences. 
  • Optimize SEO/SEM strategies using AI-powered tools to maximize organic reach and inbound lead generation. 


Brand Innovation & Thought Leadership: 

  • Establish Tipping Point Media as an industry thought leader through cutting-edge branding initiatives. 
  • Champion the integration of AI, immersive XR storytelling, and experiential marketing to differentiate the brand. 


Collaboration & Cross-Functional Leadership: 

  • Partner with sales, creative, technology, and product development teams to align marketing efforts with business growth objectives. 
  • Lead cross-functional projects that integrate AI, data science, and XR-based storytelling into marketing strategies. 


Budget & Performance Management: 

  • Develop and oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. 
  • Continuously assess the impact of AI-powered and XR marketing initiatives to refine investments in high-performing channels. 

  

Qualifications & Skills 

  • Bachelor’s degree in Marketing, Business Administration, or a related field. 
  • 3-5+ years of experience in marketing, with a strong focus on lead generation, demand generation, and digital transformation. 
  • Experience in AI-driven marketing automation, analytics, and customer journey optimization. 
  • Strong knowledge of SEO, SEM, digital advertising, and data-driven content marketing. 
  • Experience in XR (VR/MR/AR) campaign development and immersive brand storytelling. 
  • Exceptional problem-solving, creativity, and innovation-driven thinking. 
  • Ability to thrive in a fast-paced, high-growth, creative environment.  

 

Preferred Qualifications 

  • Experience in healthcare, MedTech, or experiential marketing. 
  • Expertise in AI-powered lead nurturing, automation, and predictive marketing strategies. 
  • Familiarity with Account-Based Marketing (ABM) and hyper-personalization. 
  • Background in XR (VR/MR/AR) content creation and engagement strategies. 


What We Offer

  • Competitive salary and additional bi-weekly commission based on leads generated 
  • Comprehensive benefits package. 
  • A collaborative, creative, and technology-forward culture. 
  • The chance to work on groundbreaking AI, XR (VR/MR/AR), and Serous Gaming campaigns. 
  • Opportunities for rapid career growth in a state-of-the-art, innovation-focused, and family-first oriented organization. 



Looking forward to meeting you. To learn more about us, visit: www.tipmedia.com