Paid Media Specialist Job at LHH in Orlando

LHH is working with their agency client looking to add a Paid Media Specialist to their team. The ideal candidate will have 2+ years of experience in paid media planning and buying and be well versed across various platforms including paid search, paid social, display and more. This is a hybrid role with 3 days a week in office in Orlando offering a competitive base compensation and benefits package. Think this sounds like an ideal fit? Apply today and let's talk!

Responsibilities:

• Develop and implement comprehensive paid media strategies to drive brand awareness, engagement, and conversions.
• Plan, execute, and manage paid media campaigns (hands on experience required) across platforms such as Google Ads, Facebook Ads, Instagram, YouTube, Snap nd more.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize results.
• Conduct competitive research and market analysis to inform media planning and buying decisions.
• Collaborate with internal teams and clients to align media strategies with overall marketing objectives.
• Negotiate rates and placements with media vendors to maximize budget efficiency.
• Implement tracking pixels and conversion events to measure campaign effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging platforms to continuously improve campaign performance.

Requirements:

• Minimum of 2 years of experience managing paid media campaigns across various digital platforms.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent experience.
• Proven track record of successful campaign planning, execution, and optimization.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Hands-on experience with digital ad platforms such as Google Ads, Facebook Ads Manager, and others.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong communication and presentation skills, comfortable working with clients and internal teams.
• Proactive and solution-oriented mindset with a focus on achieving measurable results.
• Eagerness to learn and stay current with industry trends and advancements.