paid media specialist Job at LHH in Orlando

Job Overview:

We are seeking a highly skilled and results-driven Paid Media Specialist to manage and optimize our clients paid advertising campaigns across search and social media platforms.

Key Responsibilities:

• Plan, launch, and manage paid advertising campaigns on platforms like Google, Facebook, Instagram, LinkedIn, Twitter, TikTok, or Pinterest, depending on target audiences.
• Develop audience segmentation strategies using demographic, behavioral, and interest-based targeting.
• Optimize campaigns for key performance indicators (KPIs), including reach, engagement, clicks, and conversions.
• Stay updated on platform changes, new features, and best practices.

General Responsibilities:

• Collaborate with marketing and creative teams to align campaign strategies with broader marketing goals.
• Manage budgets effectively and provide regular performance reports with actionable insights.
• Stay informed about industry trends, tools, and technologies to ensure campaigns remain innovative and effective.
• Conduct post-campaign analysis to evaluate success and identify areas for improvement.
• Work with analytics tools (Google Analytics, Meta Ads Manager, etc.) to track and report on performance.

Requirements:

• Proficiency in platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and others.
• 3+ years of paid media experience

60-75K