Stefanini, Inc
VP, Product Marketing
Stefanini, Inc, Odessa, Texas, United States, 79763
As our Vice President, Product Marketing, you will lead the Product Marketing function and play a key role in equipping our customer-facing teams with everything they need to win our market. This position reports directly to our EVP, Client Engagement.
Ensure you read the information regarding this opportunity thoroughly before making an application. Responsibilities include: Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for products across all of our audiences. Go deep on the products, the market, and our customers in order to articulate product positioning, messaging, and value propositions. Plan and execute product GTMs, nailing our target audience, messaging, channel strategy, and measurement. Collaborate with Innovation and vetted vendors to influence product roadmaps with the ultimate goal of increasing product adoption and customer growth. Partner closely with Business Development and Relationship Management teams to improve sales win rates and product upsell opportunities. Set short-term and long-term goals that are grounded in data and focused on impact. Be a key voice of marketing leadership; sharing customer and market insights to inform the marketing and company strategy. Develop and nurture a high-performing marketing team, providing coaching, mentorship, and professional development opportunities. Set up the foundation and ways of working for the PMM team to operate efficiently and scale successfully. Drive content creation for syndication across multiple marketing channels.
There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience: 10+ years of experience in product marketing, with at least 5+ years hiring and developing high performing teams. Experience at a growth stage B2B startup, preferably a fintech, with multiple different product lines. Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy. And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time. Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the company. Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives. You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want. Up to date on modern tools to help the team operate more efficiently, and reach new levels of personalization with our audience.
Job Requirements Details: Our client is looking for a strong Product Marketing professional with experience on the card issuing side of payments.
You will work closely with the business development and relationship management teams to help articulate awareness of product changes, offers, etc. that BD and RM teams will communicate to bank partners.
This role will reside in D.C. with the expectation of being in the office three times per month.
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application. Responsibilities include: Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for products across all of our audiences. Go deep on the products, the market, and our customers in order to articulate product positioning, messaging, and value propositions. Plan and execute product GTMs, nailing our target audience, messaging, channel strategy, and measurement. Collaborate with Innovation and vetted vendors to influence product roadmaps with the ultimate goal of increasing product adoption and customer growth. Partner closely with Business Development and Relationship Management teams to improve sales win rates and product upsell opportunities. Set short-term and long-term goals that are grounded in data and focused on impact. Be a key voice of marketing leadership; sharing customer and market insights to inform the marketing and company strategy. Develop and nurture a high-performing marketing team, providing coaching, mentorship, and professional development opportunities. Set up the foundation and ways of working for the PMM team to operate efficiently and scale successfully. Drive content creation for syndication across multiple marketing channels.
There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience: 10+ years of experience in product marketing, with at least 5+ years hiring and developing high performing teams. Experience at a growth stage B2B startup, preferably a fintech, with multiple different product lines. Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy. And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time. Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the company. Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives. You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want. Up to date on modern tools to help the team operate more efficiently, and reach new levels of personalization with our audience.
Job Requirements Details: Our client is looking for a strong Product Marketing professional with experience on the card issuing side of payments.
You will work closely with the business development and relationship management teams to help articulate awareness of product changes, offers, etc. that BD and RM teams will communicate to bank partners.
This role will reside in D.C. with the expectation of being in the office three times per month.
#J-18808-Ljbffr