VP, Product Marketing
Motive Software - San Francisco, CA, US, 94199
Work at Motive Software
Overview
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Overview
Join us to apply for the VP, Product Marketing role at Motive Software.
This role involves leading product messaging, GTM launches, and field enablement for BetterUp. You will craft the platform narrative, develop customer insights, and build a world-class team across PMM, Customer Intelligence, and Creative Design. The position requires extensive experience in B2B SaaS product marketing, strategic planning, and leadership.
Key Responsibilities include:
- Understanding customer pain points and defining target segments
- Leading product messaging, sales enablement, and GTM strategies
- Creating compelling stories and differentiators for the platform
- Managing strategic planning, OKRs, and team goals
- Collaborating with executive leadership and cross-functional teams
- Educating sales teams and sharing market feedback with product teams
- Translating product vision into customer-facing value propositions
- Building a customer intelligence function and managing creative teams
Qualifications:
- 8+ years in B2B SaaS PMM, experience with enterprise solutions for C-Level buyers
- Strong strategic and operational execution skills
- Excellent communication and leadership abilities
- Experience managing large, multi-product teams
- Industry experience in HR Tech and AI is a plus but not required
Benefits include:
- Access to BetterUp coaching for you and a loved one
- Competitive compensation and opportunities for advancement
- Medical, dental, vision insurance
- Flexible paid time off, holidays, Inner Workdays, Volunteer Days, stipends, and company breaks
- Charitable contributions and 401(k) options
We value diversity and encourage all qualified candidates to apply. BetterUp provides equal employment opportunities and fair compensation based on experience and market factors.
Salary Range: $280,000 – $482,000 (with specific ranges for New York locations).
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