Global Digital Marketing and Website Manager

DescriptionKforce has a client that is seeking a Global Digital Marketing and Website Manager in Milwaukee, WI.Summary:The primary responsibilities include developing the strategy and executing the roadmap to rebuild websites supporting customers across all regions. This role involves close collaboration with digital marketing teams in multiple regions, IT teams, and vendors to execute website migrations. A foundational understanding of business objectives, digital channels, and Adobe AEM capabilities will be critical for facilitating the website rebuild process and delivering a unified online experience for customers worldwide.Key Tasks:* Manage and lead the migration of websites onto the Adobe AEM CMS and DAM platforms* Collaborate with regional teams to understand the scope of their website functionality and requirements, developing a detailed migration project plan, timeline, and resource allocation* Organize and facilitate discussions between regional digital marketing teams, IT, and vendors* Act as a subject matter expert in leveraging Adobe AEM CMS and DAM* Drive alignment on information and content architecture across websites and support the adoption of a common taxonomy and meta tag schema* Guide integrations between source systems required to deliver the online experience* Prepare and present regular updates covering strategy, roadmap, progress, and performance against key KPIs* Flexibility to host meetings accommodating European and Asia working hoursRequirements* Bachelor's degree in Marketing, Business, Communications, or a related field* Minimum 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environment* Minimum 2 years with hands on experience using content management systems and digital asset management systems* Experience implementing on-site personalization based on a user's profile settings* Experience implementing A/B testing* Experience with website analytics and reporting* Experience with building lead generation processes, from lead capture all the way to qualification and opportunity management* Experience working with international marketing teams* Familiar with UX best practices, landing page creation, responsive design and mobile first layouts* Familiar with usability testing practices and methodologies* Familiar with HTML/CSS* Excellent project management and communication skills* Strong organizational and presentation skills; Ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver resultsJob TypeDirect HireCompensation145000 - $190000