Digital Media Buyer Job at Robert Half in Las Vegas

We are in search of a Digital Media Buyer to join our team based in Las Vegas, Nevada. As a Digital Media Buyer, you will be working extensively on building and optimizing digital media buying strategies that align with our objectives and target affluent and Generation Z audiences. This role is set within the digital media industry and involves handling large budget accounts across various platforms like Google Ads, Meta, TikTok, and YouTube.

Responsibilities:

• Build comprehensive digital media buying strategies targeting affluent and Generation Z audiences.

• Collaborate with Creative and Product teams to create content tailored for high-value audiences.

• Monitor and optimize cross-platform media campaigns, implementing strategies for high-budget allocation and continuous optimization.

• Maintain regular communication with ad network and platform representatives to negotiate optimal rates and address policy issues.

• Keep track of digital media trends, implementing new platforms and formats to keep campaigns relevant and impactful.

• Analyze campaign performance using advanced analytics tools, generating actionable insights to refine strategy and improve return on ad spend.

• Manage daily and weekly pacing and budget reports to ensure accurate ad spend management across high-budget accounts.

• Employ advanced bidding strategies and automated tools to enhance efficiency and maintain optimal performance.

• Present high-level reports on campaign effectiveness, trends, and budget impact to senior leadership.

• Conduct continuous research on audience behaviors, leveraging data insights to innovate targeting strategies.

• Applicant must have a minimum of 7 years of experience in the field of Digital Media Buying.
• Proficiency in Digital Media is a must.
• Hands-on experience in managing Digital Media Campaigns is required.
• Competency in Digital Media Planning is essential.
• Knowledge of Digital Advertising is necessary.
• Experience with TikTok Paid Advertising is crucial.
• Familiarity with the TikTok platform is expected.
• Ability to handle Programmatic campaigns is mandatory.
• Experience in Programmatic Buying is required.
• Knowledge of Programmatic advertising is necessary.
• Proficiency in using Facebook Ads Manager is expected.
• Skilled in Google Analytics is an essential requirement.