Media Buyer Job at Robert Half in Los Angeles

We are offering a short term contract employment opportunity for a Media Buyer in the Amusement/Recreation Ser/Entertainment industry based in Chatsworth, California. This role will involve purchasing media space across various platforms such as CTV, YouTube, Google, Meta, and TikTok.

Responsibilities:
• Executing media buys and planning campaigns with proven expertise.
• Utilizing platforms like Airtable or similar for efficient task management.
• Conducting full-funnel marketing to optimize customer journey.
• Collaborating with creative services teams to produce compelling content.
• Managing paid social media and CTV platforms, including Trade Desk, YouTube Kids, and other marketplaces.
• Coordinating with external agencies for media purchases.
• Leveraging skills like Bing, CRM, DSP, Facebook Ad, Facebook Insights, Ad Campaigns, Advertisements, Brand Awareness, Broadcast, Cabling, Media Buying, Media Planning, and Digital Media Planning.• Proficient in using Bing for search engine marketing purposes
• Experience with Customer Relationship Management (CRM) tools
• Knowledgeable in using Demand Side Platform (DSP) for programmatic advertising
• Expertise in Facebook Ad creation and management
• Ability to analyze data through Facebook Insights for campaign optimization
• Proven track record in executing successful Ad Campaigns
• Strong understanding of creating compelling Advertisements
• Demonstrated experience in boosting Brand Awareness through strategic media buying
• Familiarity with Broadcast media buying and planning
• Basic understanding of Cabling in relation to broadcasting
• Extensive experience in Media Buying across multiple platforms
• Proficient in Media Planning for diverse advertising campaigns
• Experience in Digital Media Planning for online campaigns
• Background in working with Consumer Packaged Goods (CPG) industry in relation to media buying and planning.