Marketing Manager Job at Robert Half in Cerritos

We are offering an exciting opportunity for a Marketing Manager in the detail-oriented professional services industry, based in Cerritos, California. This role will involve strategic planning, managing marketing campaigns across various channels, content creation, data analytics, market research, and cross-departmental collaboration.

Responsibilities:

• Collaborate with various team members to develop and implement comprehensive marketing strategies.

• Manage marketing campaigns across digital and traditional platforms, including social media, email marketing, print materials, webinars, and live events.

• Create marketing collateral to increase brand visibility and foster client relationships.

• Analyze campaign performance data, utilizing insights for ongoing improvement.

• Conduct market research to stay abreast of industry trends and use competitive insights to inform strategies.

• Plan and execute events, overseeing all aspects from initiation to completion.

• Assist with the organization of receptions and liaise with external industry organizations.

• Support attorneys in establishing thought leadership and building relationships by identifying marketing opportunities, events, and external engagements.

• Collaborate with practice group leaders to develop marketing plans and manage changes in coordination with the Marketing Director.

• Develop and manage social media content for the firm and devise campaigns to promote the firm and its attorneys.

• Collaborate with various practice groups to create tailored marketing strategies.

• Minimum of 7 years of experience within the detail-oriented Services industry as a Marketing Manager.
• Proficiency in using Adobe Creative Cloud for creating impactful marketing content.
• Experience with Customer Relationship Management (CRM) tools for managing and analyzing customer interactions and data.
• Capability to utilize Facebook Insights for tracking user interaction on the company's Facebook page.
• Proficiency in Google AdWords for creating advertisements that appear in Google's search engine results.
• Experience in using Google Analytics for tracking and reporting website traffic.
• Ability to create advertisements that effectively communicate the company's brand and value proposition.
• Solid understanding of brand awareness strategies and the ability to implement them effectively.
• Experience in managing budget processes within the marketing department.
• Proven track record in campaign planning and execution.
• Excellent communication skills, both written and verbal, for effectively conveying marketing strategies and results to stakeholders.