Robert Half
Product Marketing Manager Job at Robert Half in Irvine
Robert Half, Irvine, CA, US, 92618
Job Description
Job Description
We are on the lookout for a dedicated Product Marketing Manager in Irvine, California, who will be a key player in our team. In this role, you will be tasked with developing and executing go-to-market strategies, coordinating marketing campaigns, managing event activations, and creating journey maps for our products.
Responsibilities:
• Develop and implement comprehensive go-to-market strategies for new and existing products
• Coordinate the creation and execution of marketing campaigns to enhance brand awareness and drive customer engagement
• Manage event activations, ensuring they align with the overall marketing strategy and brand image
• Create detailed journey maps to understand and enhance the customer experience
• Leverage Artificial Intelligence and Cloud Technologies to optimize marketing processes and strategies
• Use CRM tools and Facebook Insights to track campaign performance and customer engagement
• Oversee budget processes and ensure all marketing activities stay within budget
• Manage the production and distribution of marketing collateral
• Plan and coordinate interactive marketing events to engage customers and promote products
• Communicate effectively with team members and stakeholders to align marketing strategies and actions.• The Product Marketing Manager position necessitates at least 3 years of relevant experience
• Proficiency in Artificial Intelligence (AI) is essential
• Hands-on experience with Cloud Technologies is a requirement
• Familiarity with CRM platforms is necessary
• Proficiency in using Facebook Insights for marketing analytics is needed
• Competence in using GMail for detail-oriented communication is required
• A strong understanding of Brand Awareness strategies is key
• Experience in managing Budget Processes for marketing campaigns is needed
• Campaign Planning and execution experience is a requirement
• Experience in Collateral Management is mandatory
• Excellent Communication skills are a must
• Prior experience in Product Marketing is required
• Knowledge of Interactive marketing is a plus
• Experience in Event Planning and management is necessary
Responsibilities:
• Develop and implement comprehensive go-to-market strategies for new and existing products
• Coordinate the creation and execution of marketing campaigns to enhance brand awareness and drive customer engagement
• Manage event activations, ensuring they align with the overall marketing strategy and brand image
• Create detailed journey maps to understand and enhance the customer experience
• Leverage Artificial Intelligence and Cloud Technologies to optimize marketing processes and strategies
• Use CRM tools and Facebook Insights to track campaign performance and customer engagement
• Oversee budget processes and ensure all marketing activities stay within budget
• Manage the production and distribution of marketing collateral
• Plan and coordinate interactive marketing events to engage customers and promote products
• Communicate effectively with team members and stakeholders to align marketing strategies and actions.• The Product Marketing Manager position necessitates at least 3 years of relevant experience
• Proficiency in Artificial Intelligence (AI) is essential
• Hands-on experience with Cloud Technologies is a requirement
• Familiarity with CRM platforms is necessary
• Proficiency in using Facebook Insights for marketing analytics is needed
• Competence in using GMail for detail-oriented communication is required
• A strong understanding of Brand Awareness strategies is key
• Experience in managing Budget Processes for marketing campaigns is needed
• Campaign Planning and execution experience is a requirement
• Experience in Collateral Management is mandatory
• Excellent Communication skills are a must
• Prior experience in Product Marketing is required
• Knowledge of Interactive marketing is a plus
• Experience in Event Planning and management is necessary