Robert Half is hiring: DTC Marketing Manager in Irvine

We are in the process of expanding a team and are actively seeking a DTC Marketing Manager. The chosen candidate will be based in our client's Irvine, California office and will be part of their dynamic team in the industry. This role offers a long-term contract employment opportunity and will involve a range of responsibilities primarily focused on driving growth and managing business needs and opportunities.

Responsibilities

• Collaborate with internal and external sales and marketing teams to identify and execute business needs and opportunities.

• Manage and optimize the company's Shopify platform and website to enhance user experience and drive sales.

• Plan and execute advertising campaigns across different platforms such as Meta, Google, and X to drive website traffic and increase sales.

• Monitor and manage inventory to ensure adequate stock levels.

• Perform competitor research to stay abreast of market trends and implement effective strategies.

• Develop and execute promotional plans to boost brand awareness and sales.

• Propose strategic plans to improve overall business performance.

• Manage email marketing campaigns for effective customer engagement.

• Oversee budget processes to ensure efficient allocation of resources.

• Utilize tools such as Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics for effective campaign planning and execution.

At least 2 years experience as an ecommerce marketing manager specifically with DTC experience

Must have professional experience within Shopify and Email Marketing (highly preferred for Klayvio experience)

Must be Google Ads and Meta Ads proficient

Must be able to work onsite in the Irvine, CA area