Tbwa Chiat/Day Inc is hiring: Senior Growth Manager, Search Engine Marketing (SE

Senior Growth Manager, Search Engine Marketing (SEM) & Amazon Sponsored Ads

About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits.

We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives.

The Opportunity

We are looking for an experienced Senior Growth Manager, Search Engine Marketing (SEM) & Amazon Sponsored Ads to lead and optimize our paid search strategy across the entire Google ecosystem, including Google Ads, Google Shopping, and Performance Max (PMax). This role is also responsible for driving growth through Amazon Sponsored Ads.

In this role, you will be responsible for developing and executing strategies that enhance Hatch’s visibility, drive acquisition, and optimize both branded and non-branded keyword campaigns.

Do you thrive in a fast-paced, data-driven environment? Are you a performance marketing expert with a passion for scaling brands across search engines and e-commerce platforms? If so, this role offers a unique opportunity to manage Hatch’s SEM and Amazon Sponsored Ads strategy, driving customer acquisition and revenue growth through intelligent keyword optimization and a full-funnel approach to paid media.

This role will report to the Head of Growth. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

Who You Are

• Experience: 5+ years of experience in performance marketing with a strong focus on paid search (SEM), Amazon Sponsored Ads, Google Shopping, and Performance Max (PMax).
• Technical Skills: Expertise in managing the entire Google ecosystem (Google Ads, Google Shopping, PMax) as well as Amazon Sponsored Ads campaigns.
• Keyword Optimization Expert: You excel at identifying, optimizing, and managing both branded and non-branded keyword strategies.
• Amazon Advertising Pro: Proven experience in managing Amazon Sponsored Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Analytical and Results-Driven: You love working with data to understand campaign performance and optimize bidding strategies.
• Creative Collaborator: You understand the importance of creative ad elements and enjoy working with creative teams.
• Strategic Thinker: You can take a full-funnel approach to deliver results.
• Collaborative: You work well with cross-functional teams to align on strategy and execute high-performing campaigns.

What You’ll Do

Within 30 days:

• Get familiar with Hatch’s brand, products, and current SEM strategies.
• Conduct a comprehensive audit of all paid search campaigns to identify optimization opportunities.
• Build strong relationships with key stakeholders to ensure alignment on goals and objectives.
• Establish a data-driven testing and optimization framework.

Within 60 days:

• Take full ownership of all Google Ads campaigns.
• Lead the day-to-day management and optimization of Amazon Sponsored Ads.
• Implement keyword optimization strategies.
• Develop and test high-performing ad creative in collaboration with the creative team.
• Continuously monitor KPIs and use data to inform ongoing optimizations.

After 6 months:

• Scale SEM, Google Shopping, and Amazon Sponsored Ads campaigns.
• Implement advanced tactics to increase overall campaign efficiency.
• Regularly present performance metrics and insights to leadership.
• Be a key contributor to Hatch’s holistic growth strategy.

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work for the fourth year in a row!
• We have an amazing leadership team that values its employees.
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives.
• We offer a flexible/remote work environment.

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents.
• Meaningful equity.
• 401(k) match with no vesting schedule.
• 16 weeks paid parental leave.
• 16 free therapy sessions on Samata Health's platform.
• Financial Support for Family Planning.
• Remote office allowance.
• Monthly Internet reimbursement allowance.
• Friends and Family discount on our products.
• Discount program from popular brands.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.