Abbi Agency, Inc. is hiring: Paid Media Strategist in Las Vegas

The Paid Media Strategist position at The Abbi Agency is a mid-level position within the Paid Media team. This position works closely with other team members to drive digital ad campaign success. This position reports to the Director of Performance Marketing. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omnichannel marketing and a passion for continuous testing and optimization.

JOB RESPONSIBILITIES

• Collaborate with the Director of Performance Marketing to define campaign goals, key performance indicators (KPIs), target audiences, and creative requirements for client success.
• Develop and execute comprehensive paid media plans and advertising strategies tailored to client objectives.
• Create, deploy, manage, and optimize campaigns across search, display, social, and other digital platforms, ensuring above-benchmark performance.
• Conduct thorough campaign research and preparation, including keyword research, audience segmentation, and UTM parameter creation.
• Provide ongoing performance updates and insights to the Director of Performance Marketing and Client Leads, identifying opportunities for optimization and growth.
• Generate monthly, quarterly, and ad hoc performance reports with actionable recommendations to refine strategy and drive results.
• Collaborate with Digital Experience and Marketing teams to enhance campaign tracking and align with SEO and conversion strategies.
• Partner with cross-functional teams, including creative, public relations, social media, and brand management, to deliver cohesive and impactful campaigns.
• Maintain clear and proactive communication with internal teams and clients to ensure alignment on campaign progress and goals.
• Utilize project management tools to prioritize tasks and manage workload effectively, ensuring all deadlines are met efficiently.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, advertising, communications, or a related field (or equivalent professional experience).
• 2+ years of experience managing digital and/or traditional paid media campaigns, including search, display, and social platforms.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, and demand-side platforms (DSPs).
• Experience with campaign analytics tools like Google Analytics, Google Tag Manager, and data visualization platforms (e.g., Tableau, Looker).
• Familiarity with SEO, UTM creation, and audience segmentation techniques.
• Proven ability to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and achieve KPIs.
• Understanding of key advertising metrics, benchmarks, and performance analysis methods.
• Familiarity with both traditional and digital media landscapes.

PREFERRED QUALIFICATIONS

• Previous agency experience handling multiple client accounts and industries.
• Knowledge of audience research tools, such as GWI or Nielsen, for insights and segmentation.
• Certification in Google Ads, Meta Blueprint, or other relevant advertising platforms.
• Familiarity with emerging advertising technologies and platforms (e.g., CTV, OTT, and audio advertising).
• Ability to leverage first-party data and privacy-compliant strategies to inform campaign targeting and performance.

ABOUT US

The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com .

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

We are fiercely independent and true to our mission, vision and values— but also fiercely dedicated to diversity, equity, inclusion and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, of extending opportunities for career growth to a diverse workforce, and of practicing cultural humility as we navigate the nuanced needs, wants and perspectives of a vibrant and varied constituency.