USANA Health Sciences
Global Marketing Manager - Skincare
USANA Health Sciences, Salt Lake City, Utah, United States, 84106
About USANA Since 1992, USANA has provided the world with the highest-quality products focused on nutritional supplements, skincare, and a healthy lifestyle. But our commitment to excellence goes far beyond our products. USANA is dedicated to sharing our vision of health by empowering a global family of incredible employees based in more than 20 different markets around the world.
Are you the right applicant for this opportunity Find out by reading through the role overview below. Community is at our core. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Diversity, Equity, and Inclusion Council, we create a company culture where all members of the USANA Family feel cared for, included, and valued. USANA has repeatedly been named one of Utah’s Best Companies to Work For by
Utah Business
magazine, one of America’s Best Companies to Work For by
Outside Magazine , one of the Best Places to Work for in the Direct Selling Industry by
Direct Selling News , and named a top employer by Best of State. Who We Are Looking For We are looking for an experienced and passionate professional to join USANA’s marketing department as a Marketing Manager for our skincare line. In this position, you will lead the development and execution of all aspects of our skincare marketing strategy. This key role will be responsible for driving brand awareness, increasing market share, and achieving ambitious business objectives. What You Will Do as USANA’s Marketing Manager-Skincare
Understand and create marketing plans, promotional campaigns, compelling product stories, and support for USANA’s skincare products that drive engagement and authenticity. Analyze market trends, customer insights, category trends, consumer behaviors, and competitor activities in the direct-sales space to identify opportunities and risks. Support our global marketing teams with their GTM strategies for new product launches, events, promotions, and other content for traditional channels in relation to our skincare products. Partner with Product Owner (matrix team lead) on the overall strategy for skincare by providing guidance and marketing insights, helping them make informed decisions. Work closely with Portfolio team members to understand wins and losses. Work closely with regional sales teams to create powerful visuals and materials to drive engagement. Facilitate regular communication and collaboration between the home office and local marketing teams, providing updates on product marketing efforts and initiatives, sharing insight, and soliciting feedback to optimize strategies. Understand the nuances of the beauty and skincare industry and navigate a digital and direct-sale landscape. Articulate USANA's brand message, product offerings, key features, benefits, and the business opportunity with fluency and confidence at our annual convention. Background and Skills You Will Need
Bachelor’s degree in business, marketing, or a related field required. 3+ years of experience in marketing skincare, beauty, or cosmetics. Direct Sales Experience desired. Graphic design knowledge. Proven success in developing marketing tools and educational assets. The ability to work well in diverse teams to accomplish common goals. Proven project management skills with the ability to manage multiple deadlines effectively. Position is hybrid/in office located in Salt Lake City. Benefits of Being Part of the USANA Family We offer incredible benefits like health, dental, vision, life, and disability insurance; on-site medical and mental health clinic, chiropractic visits, massages, fitness classes, and a full-service gym; free and discounted USANA products; 401k match and profit-sharing bonuses; internal and external opportunities for learning and development; paid parental leave for both primary and secondary caregivers, and generous paid time-off to help you balance work and home! USANA Health Sciences, Inc. will never ask candidates to submit personal identifiable information via email or attachments. Such information will only be collected by candidates logging into and submitting through our secure HR management portal. If you are requested to provide information via an unsecure source, please delete the email and contact USANA directly.
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Are you the right applicant for this opportunity Find out by reading through the role overview below. Community is at our core. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Diversity, Equity, and Inclusion Council, we create a company culture where all members of the USANA Family feel cared for, included, and valued. USANA has repeatedly been named one of Utah’s Best Companies to Work For by
Utah Business
magazine, one of America’s Best Companies to Work For by
Outside Magazine , one of the Best Places to Work for in the Direct Selling Industry by
Direct Selling News , and named a top employer by Best of State. Who We Are Looking For We are looking for an experienced and passionate professional to join USANA’s marketing department as a Marketing Manager for our skincare line. In this position, you will lead the development and execution of all aspects of our skincare marketing strategy. This key role will be responsible for driving brand awareness, increasing market share, and achieving ambitious business objectives. What You Will Do as USANA’s Marketing Manager-Skincare
Understand and create marketing plans, promotional campaigns, compelling product stories, and support for USANA’s skincare products that drive engagement and authenticity. Analyze market trends, customer insights, category trends, consumer behaviors, and competitor activities in the direct-sales space to identify opportunities and risks. Support our global marketing teams with their GTM strategies for new product launches, events, promotions, and other content for traditional channels in relation to our skincare products. Partner with Product Owner (matrix team lead) on the overall strategy for skincare by providing guidance and marketing insights, helping them make informed decisions. Work closely with Portfolio team members to understand wins and losses. Work closely with regional sales teams to create powerful visuals and materials to drive engagement. Facilitate regular communication and collaboration between the home office and local marketing teams, providing updates on product marketing efforts and initiatives, sharing insight, and soliciting feedback to optimize strategies. Understand the nuances of the beauty and skincare industry and navigate a digital and direct-sale landscape. Articulate USANA's brand message, product offerings, key features, benefits, and the business opportunity with fluency and confidence at our annual convention. Background and Skills You Will Need
Bachelor’s degree in business, marketing, or a related field required. 3+ years of experience in marketing skincare, beauty, or cosmetics. Direct Sales Experience desired. Graphic design knowledge. Proven success in developing marketing tools and educational assets. The ability to work well in diverse teams to accomplish common goals. Proven project management skills with the ability to manage multiple deadlines effectively. Position is hybrid/in office located in Salt Lake City. Benefits of Being Part of the USANA Family We offer incredible benefits like health, dental, vision, life, and disability insurance; on-site medical and mental health clinic, chiropractic visits, massages, fitness classes, and a full-service gym; free and discounted USANA products; 401k match and profit-sharing bonuses; internal and external opportunities for learning and development; paid parental leave for both primary and secondary caregivers, and generous paid time-off to help you balance work and home! USANA Health Sciences, Inc. will never ask candidates to submit personal identifiable information via email or attachments. Such information will only be collected by candidates logging into and submitting through our secure HR management portal. If you are requested to provide information via an unsecure source, please delete the email and contact USANA directly.
#J-18808-Ljbffr