Marketing Director

Who we are Clayton & Crume started with a simple idea: we believe all leather goods should last a lifetime. Were built on the values of hard work, quality products, and honest service to our customers and clients. As part of our team, youll have the chance to put your fingerprint on the brand by creating impactful work while tackling challenges head-on. Youll help us to carve out our place in the market by building relationships with customers and clients, all while offering better, longer-lasting, more durable leather goods. The Marketing Director lead creative and marketing strategy for Clayton & Crume, leading the team in developing campaigns that showcase our unique brand identity while driving online product sales. Reporting to the VP of Marketing, youll oversee everything from brainstorming big ideas to executing the details, ensuring every touchpoint reflects our vision and connects with our audience. You'll work closely with the product development team to launch new products and initiatives, while also creating customer engagement strategies that drive acquisition, retention, and long-term loyalty. This role requires a balance of creativity and marketing strategysomeone who can guide projects from concept to completion, collaborate across teams, and take ownership of initiatives that fuel growth. What youll be responsible for Prioritize driving product sales online, both current and new products, and work closely with the product develop team on new product launches and initiatives. Develop customer engagement strategies to drive customer acquisition, retention, and engagement. Hyper-focused on driving drive brand loyalty and long-term engagement. Work closely with performance marketing on all ecommerce strategies, email strategy, website user experience, and more. Partner with the VP of Marketing to strategize quarterly initiatives, identify growth opportunities, and execute seamlessly across channels. Elevate and refine our copywriting across all channels. From crafting product descriptions to writing impactful campaign manifestos, you'll take ownership of the marketing department's copywriting efforts, ensuring on-brand tone and consistency. Maintain and evolve our creative direction, infusing personality and brand DNA through new content creation. Oversee photoshoots, video production, social media content, and influencer collaborations to align with the brands vision and goals. Develop an annual organic social strategy for platforms like Instagram, Facebook, TikTok, YouTube, and Pinterest. Work closely with the in-house design team and Art Director on bringing Marketing initiatives to life. Develop and execute innovative marketing strategies that reflect Clayton & Crumes brand identity. Define the overall marketing vision for the brand and align that vision with company goals. Develop long-term brand strategies that position Clayton & Crume as a leader in the industry. Implement creative retail marketing strategies to boost brand visibility, foot traffic, and sales in physical store locations. Thrive as a team player, working within budgets and tight deadlines on multiple projects in a fast-paced environment. What well love about you A strong understanding of visual storytelling, graphic design, and branding principles. Bonus if youve worked closely with design teams. You're creative inspired, but data led. Your entrepreneurial spirit that makes you roll your sleeves up and get things done Previous managerial experience Vast knowledge of branding, marketing, story telling, communications, growth and retention strategies. You know how to align creative direction with business goals to drive revenue and growth. Innovative, compelling approaches to marketing // advertising Intellectually curious, eager to learn, and comfortable working through challenges Clear communication skills, with experience translating data into strategic recommendations Ability to work both independently and in team settings Strong problem-solving skills, and an ability to manage multiple projects and adjust to frequently changing priorities Highly self-motivated to go above and beyond standard requirements What youll bring to the table Leadership skills, and an entrepreneurial spirit 5 years in a creative marketing leadership role, ideally within eCommerce, retail, or consumer goods. You bring bold ideas to the table and have the creative chops to bring them to life. Experience in branding, brand storytelling, ecommerce platforms, email marketing platforms. Strong written and verbal communication skills, with a knack for storytelling and persuasion. Experience implementing new marketing initiatives and conversion tracking. Robust knowledge in excel Keen understanding of the Clayton & Crume brand, mission and customer The ability to understand what DTC levers to pull to hit business and department goals What youll love about us Were an ambitious, driven, fun-loving team that is dedicated to growing a brand we proudly stand behind. We offer the opportunity for you to contribute your talents as a key member of our Marketing team. PTO with additional weeks earned based on service. Health, dental, and vision insurance, along with a fully vested 401(k) match. We love sharing our products, so we encourage our team to put our handcrafted leather goods to use. We also offer exclusive friends and family pricing. We are a group that prioritizes philanthropy through our involvement in local partnerships and charitable causes. We love to celebrate our Kentucky heritage and regularly host events with our partners in the bourbon, tourism, and horse racing industries. Next Steps Submit your resume and any relevant portfolio material to jeffclaytonandcrume.com. AAP/EEO Statement Clayton & Crume does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical? condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ?expression, veteran status, or any other status protected under federal, state, or local law.