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Prismatik

Consumer Marketing Manager

Prismatik, Irvine, CA, United States


Description

Position at Prismatik

Essential Functions:
  • Drives organic social media and influencer strategy, including research, planning, and building campaigns to drive top-of-funnel activity for downstream conversion. Builds and executes plans to increase brand awareness and customer acquisition.
  • Collaborates with management to execute and report organic marketing campaigns across the funnel for channels including social media, website, events, blog, email, landing pages and others.
  • Creates and executes a community management plan for social media and review sites.
  • Identifies and pitches influencers for brand partnerships and leads the execution of campaigns to raise the visibility of product with target audiences.
  • Manages and maintains marketing content calendar inclusive of marketing milestones, product milestones, seasonal holidays/observances, sports seasons, and related data integral to strategic planning.
  • Researches and monitors trends, competitive activity, and consumer preferences to support strategic planning.
  • Develops creative briefs and guides creative direction to meet objectives for campaigns, including print, digital, video assets and other outputs.
  • Collaborates with creative and analytic team members to implement and report on marketing campaigns.
  • Manages content and updates for customer and internal touch points, document business processes, and provide reporting support.
  • Collaborates with internal partners to facilitate consistent brand experience from direct-to-consumer (D2C) and business-to-business (B2B) brand.
Education and Experience:
  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • Minimum four (4) years in marketing with experience executing omni-channel marketing campaigns and initiatives to attract, acquire and retain customers.
  • Experience in direct-to-consumer marketing, in the sport, wellness, fitness, and/or health sector.
  • Previous experience in project management preferred.

Pay range: $69,000.00 to $92,000.00/yr

Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell!

In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!

Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at [email protected]. Please indicate the specifics of the assistance needed.

Note to Current employees: Please apply through Employee Transfer Application to complete the transfer request form.