Consumer Marketing Manager

Essential Functions : Drives organic social media and influencer strategy, including research, planning, and building campaigns to drive top-of-funnel activity for downstream conversion. Builds and executes plans to increase brand awareness and customer acquisition. Collaborates with management to execute and report organic marketing campaigns across the funnel for channels including social media, website, events, blog, email, landing pages and others. Creates and executes a community management plan for social media and review sites. Identifies and pitches influencers for brand partnerships and leads the execution of campaigns to raise the visibility of product with target audiences. Manages and maintains marketing content calendar inclusive of marketing milestones, product milestones, seasonal holidays/observances, sports seasons, and related data integral to strategic planning. Researches and monitors trends, competitive activity, and consumer preferences to support strategic planning. Develops creative briefs and guides creative direction to meet objectives for campaigns, including print, digital, video assets and other outputs. Collaborates with creative and analytic team members to implement and report on marketing campaigns. Manages content and updates for customer and internal touch points, document business processes, and provide reporting support. Collaborates with internal partners to facilitate consistent brand experience from direct-to-consumer (D2C) and business-to-business (B2B) brand. Education and Experience : Bachelor’s degree in Business, Marketing, Communications, or related field. Minimum four (4) years in marketing with experience executing omni-channel marketing campaigns and initiatives to attract, acquire and retain customers. Experience in direct-to-consumer marketing, in the sport, wellness, fitness, and/or health sector. Previous experience in project management preferred. Pay range: $69,000.00 to $92,000.00/yr