Senior Product Marketer Job at Q2 in Minneapolis

As passionate about our people as we are about our mission.

What We’re All About:

Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions.

The Job At-A-Glance:
Q2 is looking for an experienced Senior Product Marketer. As an expert in – and advocate for – the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on our Digital Banking commercial product portfolio collaborating with teams across the organization – including product management, marketing, customer success, and sales teams – to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth.

A Typical Day:

Go-To-Market Strategy (Set the strategy)

• Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends, industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
• Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to commercial digital banking including onboarding, industry-wide positive pay, better account reporting (ERP integration, cashflow forecasting, and instant payments), and SMB.
• Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
• Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
• Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.

Messaging and Positioning (Tell the story)

• Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.
• Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.
• Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.
• Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.

Marketing Execution (Bring it to the masses)

• Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.
• Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 customer conference) to evangelize Q2 product portfolio.
• Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.
• Analyze key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.

Enable & Educate (Activate the sales engine)

• Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, and customer facing sales materials aligned to top industry use cases and product launches.
• Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.

Bring Your Passion, Do What You Love. Here's What We're Looking For:

• Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.
• Background in marketing to the banking and financial services market, with a focus on relationship pricing and profitability. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape.
• Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. Familiar with marketing automation tools such as Marketo, Pardot, and Omniture, and Google Analytics.
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player!
• Deep understanding of the banking industry and their customers, pain points, and the context in which they work. You represent our customers with a strong voice across all conversations and projects.
  

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness

• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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