SafetyChain Software
Digital Advertising Manager
SafetyChain Software, Tallahassee, Florida, us, 32318
A company is looking for a Digital Advertising Manager to lead its digital advertising strategy and drive audience engagement in the B2B food and beverage manufacturing sector.
Key Responsibilities
Develop and execute SEM strategies across platforms like Google Ads and Bing Ads Manage paid social media ad campaigns on platforms including LinkedIn, Facebook, and YouTube Monitor and report on campaign performance using analytics tools, providing actionable insights
Required Qualifications
Minimum of 3 years in managing SEM and paid social media campaigns, preferably in a B2B or SaaS environment Strong understanding of Google Analytics and other analytics/advertising platforms Expertise in bid management, keyword research, ad targeting, and campaign optimization Experience with A/B testing and conversion rate optimization (CRO) Experience with marketing automation tools is a plus
Key Responsibilities
Develop and execute SEM strategies across platforms like Google Ads and Bing Ads Manage paid social media ad campaigns on platforms including LinkedIn, Facebook, and YouTube Monitor and report on campaign performance using analytics tools, providing actionable insights
Required Qualifications
Minimum of 3 years in managing SEM and paid social media campaigns, preferably in a B2B or SaaS environment Strong understanding of Google Analytics and other analytics/advertising platforms Expertise in bid management, keyword research, ad targeting, and campaign optimization Experience with A/B testing and conversion rate optimization (CRO) Experience with marketing automation tools is a plus