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Digital Advertising Manager

Contract: Permanent

Hours: Full Time (Work From Home)

Salary: $50-60K

Location: Remote - PA, MD, & DE preferred

Start date: May 2025

Overview of Boomtown Internet Group

Boomtown Internet Group is a virtual digital marketing, advertising, and web design agency located in the greater Philadelphia area. Female-founded and owned since 2005, we have helped small and medium-sized businesses grow for two decades. We have clients in eCommerce, B2C, and B2B industries across the country. Learn more about our work, services, and team at our website:  .

Overview of Role

We’re looking for an experienced Digital Advertising Strategist or Manager with a degree in Business and an interest or experience in digital advertising, search engine optimization, and social media marketing to join our creative and curious team. This role is ideal for an organized and independent person looking to be part of a growing agency. You will need to truly understand your clients’ businesses including their goals and target customers, and maintain a positive, trusting relationship with their teams. You will create advertising campaigns from the ground up and test new strategies monthly. You will collaborate with our close-knit team to strategize, implement, monitor, and report on your ad campaigns. If you're an enthusiastic and independent individual ready to bring new ideas to our agency and are seeking a work-from-home role, this is the job for you!

Specifics of Role

• Manage Search, Shopping, Display, Remarketing, Video, PMax, and Social Media advertising campaigns
• Monitor daily performance metrics to review strategies and react to changes timely
• Manage conversion tracking and ensure all campaigns are properly tracking
• Conduct keyword research, write ad copy, and implement optimization strategies to meet and exceed client KPIs
• Manage campaign expenses by staying on budget and allocating spend effectively across campaigns
• Report monthly by compiling performance results and recommend strategy with executive-level communication
• Monitor the competitive landscape and develop recommendations
• Maintain certifications and partnerships with PPC ad platforms and vendors

Key Areas of Responsibility:

• Project management including time/cost budgeting to ensure contracts are being fulfilled while remaining profitable
• Development, delivery, and management of advertising campaigns to provide value to clients in a way that builds trust in the brand
• Monitoring and reporting on each client’s advertising progress
• Staying up to date on changes within the digital marketing industry including new marketing strategies, case studies, algorithm updates, etc.

Required Skills, Education, and Experience

• A degree in marketing, business, or other related subjects
• Excellent communication skills, written and verbal & acute attention to detail
• A professional and personable manner with the ability to manage expectations and priorities
• Good business sense and the ability to work within budgets
• Proven presentation skills – in-person and virtual
• Excellent organizational and time management skills
• Experience managing multiple client portfolios across Google Ads, Bing Ads, Meta (Facebook and Instagram; TikTok Advertising a plus).
• Experience in data analysis and reporting - Google Analytics and Looker Studio
• Experience with eCommerce campaigns (specifically Google Shopping)
• Experience with all campaign types (e.g., Search, Display, Performance Max, YouTube, Meta etc.) is preferred
• Agency experience preferred, managing multiple clients with monthly budgets ranging between $1,000 to $20,000 per client
• Experience making ad creative; Canva and other graphic design tool knowledge is helpful

The candidate should be comfortable working from home full-time and understand that they will be using their personal computer for work use. Working from home requires unwavering self-discipline and self-awareness. We communicate many times a day via calls, chats, and emails, and you will be expected to work regular hours and take initiative with minimal supervision. The ability to work from home, or anywhere, is a privilege that the candidate should be mature enough to understand and respect. There will be a necessary level of trust that you will hold yourself accountable for putting in a full week of work to ensure clients get what they pay for and expectations are exceeded.