Marketing Specialist Job at Aptora Corporation in Lenexa

Aptora is seeking a versatile and creative Marketing Assistant to help grow our brand and reputation through various marketing channels. This position will report to our Marketing Manager. The ideal candidate must have a passion for learning, creativity, and adaptability, with a keen interest in social media engagement and digital marketing strategies.

Responsibilities:

• Graphic Design: Create and edit logos, marketing postcards, and other visual design needs using Adobe applications.
• Email Marketing: Manage and execute email marketing campaigns via MailChimp, ensuring consistency with the brand voice.
• Marketing Copy: Write compelling marketing copy for various channels, including blogs, to engage our audience.
• Video Editing & Motion Graphics: Edit videos and create motion graphics for marketing campaigns, webinars, and our YouTube channel.
• Webinar Marketing & Broadcasting: Plan, market, and broadcast webinars using green screen technology.
• Event Planning: Assist in planning and executing events such as our twice-yearly event, Aptora University, coordinating all marketing aspects.
• Social Media Management: Manage social media accounts, create content, schedule posts, engage with followers, and track performance metrics on platforms including Facebook, Twitter, LinkedIn, and YouTube.
• Campaign Tracking and Reporting: Track the performance of marketing campaigns and compile reports to analyze effectiveness and ROI.
• Content Management: Update and maintain content on company websites and blogs to ensure an up-to-date online presence.
• Administrative Support: Assist with scheduling, meeting preparations, and maintaining marketing calendars.
• Report: Provide weekly reports based on pre-determined KPIs (Key Performance Indicators).

Required Skills and Qualifications:

• Proven experience in graphic design and familiarity with design software (Adobe Photoshop, Illustrator, etc.).
• Proficiency in video editing and motion graphics software (Adobe Premiere Pro, After Effects).
• Experience with email marketing tools like MailChimp.
• Strong writing skills in creating marketing copy and writing blogs.
• Experience with social media management and content creation.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong understanding of brand consistency and visual identity.
• Ability to adapt to changing priorities and manage expectations.
• High attention to detail and numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• High-energy, outgoing personality with a sense of aesthetics and a love for great copy and witty communication.

Nice to Have:

• Knowledge of Microsoft Teams and OneDrive.
• Knowledge of video production.
• Knowledge of OBS software.
• Knowledge of WordPress, Elementor, and WooCommerce.

Job Type: Full-time

Pay: $45,000 – $55,000/yr

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• On-the-job training
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Shift: 8 hour shift

Ability to commute/relocate: Lenexa, KS 66219: Reliably commute or planning to relocate before starting work (Required)

Experience: 1 year (Preferred)