Ireland Blyth Limited
Winners, the leading supermarket chain in Mauritius is looking for a dynamic Marketing Executive for executing comprehensive marketing strategies and campaigns to enhance brand visibility, drive customer engagement, and achieve business objectives. The incumbent will collaborate with creative agencies, lead a team, and ensure effective budget management.
Key Responsibilities
- Participate in the formulation of strategic marketing strategies that are efficient and user-friendly.
- Supervise and advance marketing campaigns to achieve desired outcomes.
- Conduct thorough market research and analysis to assess trends, brand awareness, and competition.
- Initiate and oversee surveys to evaluate customer preferences, needs, and loyalty.
- Cultivate relationships with media vendors and publishers for seamless promotional activities.
- Collaborate with creative agencies to design captivating marketing materials.
- Plan and execute advertising and communication campaigns across multiple channels.
- Monitor campaign progress using metrics and prepare comprehensive performance reports.
- Organize and participate in events and brand activation initiatives.
- Lead and manage a team of marketing coordinators, providing guidance and support.
- Prepare detailed reports on marketing activities, campaign performance, and budget expenditures.
Qualifications & Experience
- Degree in marketing, business administration or a related field
- 3 years of experience in digital marketing, e-marketing or any related field
- Proven experience in digital marketing and online advertising
- Proficiency in MS Office Suite (Word, Excel, PowerPoint)
Other Requisites
- Strong analytical skills.
- Innovative approach to crafting compelling marketing content.
- Excellent verbal and written communication skills
- Strong organizational abilities to manage multiple projects efficiently.
- Ability to work collaboratively with cross-functional teams.
- Meticulous attention to detail.
- Effective leadership and team management skills
- Ability to work in a dynamic environment