Marketing Manager Job at Buffalonaacp in City of Daşşak

Who We Are

Chocolate Delivery Systems (CDS) is a rapidly growing chocolate manufacturer based in Buffalo, NY. We are a family-owned and operated organization, known for our chocolate and candy products and category leading brands that can be found in 5,000+ stores internationally.

Job Overview

CDS is looking for a Marketing Manager to help launch Create Goodness, our new health and wellness division. Create Goodness was founded to make delicious and ethical CBD wellness chocolate made from organic and fair-trade ingredients. To help us on that mission, we are looking for a Marketing Manager to help build and scale the new division while remaining true to our values and our commitment to quality.

This role will report to the National Sales Manager and is responsible for leading Create Goodness’ day-to-day e-commerce and marketing efforts to drive sales and brand awareness. Success requires strong communication skills (verbal and written), an understanding of the digital advertising landscape, and experience using insights as a key differentiator in marketing materials.

The ideal candidate will have 3+ years’ experience with digital marketing, search engine optimization, pay per click advertising, Google Analytics, social media, and content writing with a startup cannabis, CPG, food, or supplements brand. The best candidate will have an integrated marketing skill set, with a passion for thinking both creatively and analytically.

Key Responsibilities include but are not limited to the following:

1. Create and execute overall marketing strategy
2. Develop and manage digital marketing campaigns to drive sales across email, SEO, affiliate, display, mobile, paid social and SEM with a focus on new customer acquisition
3. Copywriting and content creation – email, web, blog, social post, sales enablement assets
4. Build and grow our presence on social media and other relevant sites
5. Conduct analysis and deliver regular reporting on effectiveness of marketing content
6. Lead and assist in outbound and inbound sales and marketing activities
7. Keep up to date with the latest trends, opportunities, and industry best practices
8. Manage and optimize technical aspects of project management software

Requirements

Who You Are

• Bachelor’s degree in Marketing, Communications, or relevant field of study
• 3+ years of digital marketing & e-commerce experience with a digitally focused consumer brand
• Strong knowledge of digital marketing industry, channels, sales process, tactics, audience development, automation software, and analytics
• Proficient with Microsoft Office Suite
• Detail-oriented, meticulous, and highly organized
• Strong copywriting and verbal communication skills

Skills

• Excellent verbal and written communication
• Service orientation
• Critical thinking
• Active listening
• Initiative
• Team player
• Problem Solver
• Adaptable

CDS is committed to a diverse and inclusive workplace. CDS is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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