Manager, Marketing Job at University of Utah in Salt Lake City
University of Utah, Salt Lake City, UT, United States, 84193
Monday thru Friday – 8am to 5pm. If an event is planned for the evening, an occasional few nights will need to be worked.
VP Area
VP Area President
Department
Location
Location Campus
City
Salt Lake City, UT
Type of Recruitment
External Posting
Pay Rate Range
65,000 to 75,000
Close Date
02/21/2025
Priority Review Date (Note - Posting may close at any time)
Job Summary
Under minimal supervision, this position is responsible for planning, organizing, directing, and controlling all aspects of marketing functions for the assigned department. The Manager will oversee the development and execution of comprehensive marketing and communication plans that integrate traditional and digital platforms. Responsibilities include managing internal and external customer service, staff oversight, and financial operations related to strategic planning, content creation, events marketing management, and promotional activities.
The Manager ensures consistency and quality across all communication channels while aligning with institutional brand guidelines and objectives. This role also acts as a key liaison between departments and stakeholders to facilitate strategic alignment, customer satisfaction, and the achievement of departmental goals.
Responsibilities
- Content Management and Planning
Manages a content calendar to ensure timely, consistent, and effective messaging across multiple platforms.
Develops and executes comprehensive marketing and communication plans using both traditional and digital platforms.
Ensures distributed material is accurate, timely, and aligned with institutional brand guidelines. - Writing, Editing, and Content Development
Crafts short-form articles, promotional scripts, press releases, and other written communications.
Coordinates content development efforts across various media to ensure alignment with project objectives.
Oversees proofreading and research for content publication, ensuring relevance, accuracy, and quality. - Website Management
Manages website content to maintain up-to-date and engaging information across all web pages.
Ensures website updates meet brand standards and project objectives, collaborating with technical teams to enhance functionality and user experience. - Campaign Execution and Monitoring
Plans and implements targeted marketing campaigns to build brand awareness and engagement.
Monitors and analyzes the effectiveness of marketing tactics, adjusting strategies to optimize outcomes. - Stakeholder Communication
Develops and disseminates information about departmental initiatives to internal and external stakeholders.
Collaborates with departments and clients to conceptualize marketing projects, ensuring alignment with strategic goals. - Email Marketing
Designs, schedules, and executes email marketing campaigns to support outreach and engagement goals, leveraging tools like Salesforce Marketing Cloud. - Project and Timeline Management
Develops project timelines and ensures all marketing and communication efforts are executed on schedule. - Brand Awareness and Promotions
Coordinates promotional initiatives, including the selection and procurement of branded materials.
Oversees the design, printing, and delivery of marketing collateral to enhance brand visibility at special events. - Administrative and Technical Tasks
Manages administrative functions, including coordination of Accounts Payable and Receivable.
Performs other related technical duties as assigned.
Minimum Qualifications
- Educational and Professional Requirements
Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience).
4 -6 years of progressively responsible marketing management experience. - Technical and Industry Expertise
Demonstrated knowledge of research-related concepts, including technology transfer, startup activity, and tech-based economic development.
Proficiency in Content Management Systems, digital marketing platforms, and CRM tools such as Salesforce. - Leadership and Collaboration Skills
Proven ability to lead teams, develop staff competencies, and foster collaboration with internal and external stakeholders.
Strong problem-solving and decision-making skills. - Strategic Vision and Communication Excellence
Expertise in writing, editing, and crafting impactful communication across multiple audiences and channels.
Experience in developing and executing strategic marketing campaigns. - Digital Proficiency
Expertise in backend website management, user experience enhancement, and digital marketing campaigns.
Proven ability to plan and optimize social media campaigns across multiple platforms. - Administrative Acumen
Experience managing budgets, operational workflows, and ensuring efficiency in administrative functions.
Preferences
- Proficiency in platforms like Google Analytics, Later, monday, Salesforce Marketing Cloud, and Adobe Creative Suite.
- Expertise in creating and managing audience-specific content across web, social media, and email platforms (e.g., WordPress, LinkedIn, Salesforce Marketing Cloud).
- Skilled in SEO, SEM, and data-driven marketing to optimize campaign performance across digital and traditional channels.
- Strong ability to collaborate cross-functional teams and manage projects with competing deadlines.
- Proven experience tailoring campaigns and messaging for diverse internal and external audiences.
Type
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information.
Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status.
The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
- Yes
- No
- * Do you have four or more years of progressively more responsible management experience?
- Yes
- No
Required Documents
- Resume
- Cover Letter
- List of References
Optional Documents
- Historical Only – Do Not Use – See Description for More Information – Appropriate discharge document (such as DD-2214) – Veteran Only
- Historical Only – Do Not Use – See Document Description for More Information – Addendum to the University of Utah – Veteran Only
University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu