Description
- Collaborate with key stakeholders to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty.
- Conduct competitor and customer, industry, and segment analysis, and develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, tactical plan across all channels and allocations of media spend.
- Build, execute and optimize on digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
- Write copy for website, landing pages, social posts, emails, paid ads, blogs, etc. Constructs deliverables based on approved templates and collaborates with technical writers, product and segment managers and designers for other campaign artifacts. Align messages, artwork and channels with relevant buyer journey stages.
- Ensure all tracking mechanisms are in place and working correctly. Conduct regular analysis of campaigns against KPIs to understand effectiveness and recommend optimization tactics. Measure key results to drive objectives (OKRs).
- Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.
- Manage all aspects of trade shows in North America, including storage and organization of materials, project managing, planning and logistics, budget management, attending and supporting, organizing and running post-mortems, optimizing events and overall ensuring event success.
- Handles various other duties delegated by the Marketing Director Associate Manager (Global).
Minimum Qualifications:
- Minimum of 5 years of experience in B2B marketing.
- Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
- Google Analytics (GA4), UTM codes and LookerStudio.
- CRM systems (Microsoft Dynamics, Salesforce, etc.).
- CMS (WordPress, Joomla, Drupal, etc.) and HTML.
- Intermediate/Advanced knowledge of buyer journey, personas and overall lead nurture process.
- Intermediate/Advanced knowledge of marketing automation (list management, email, landing page, forms, etc.).
- Intermediate/Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
- Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
- Intermediate knowledge of social media networks.
- Intermediate knowledge of SEO (on-page, off-page, link building).
- Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels).
- Intermediate knowledge of display networks.
- Prior work experience in related microbiology and/or life science industry a plus.
Pay and Benefits
The pay range for this position is $35.00 - $38.00. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully onsite position in Thousand Oaks, CA.
Application Deadline
This position will be accepting applications until Jan 21, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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