Sweety High Media
Director of Brand Partnership Marketing
Sweety High Media, Los Angeles, California, United States, 90079
Company Overview Digital Futures / Sweety High Media is the leading media platform serving the under 40 audience. With 25M users, a large creator network, studio and AI-led growth agency, we work with the top studios, labels, artists and brands to deliver authentic, earned media ROI in an inclusive environment. Role Overview Seeking an experienced marketing professional to help lead our Brand Marketing team. This Director of Brand Marketing serves as the primary POC on all custom, cross-platform solutions and client materials to support our growing media portfolio. This thought-leader is one who can move between ideation, collateral development, packaging and pitching to onboarding clients and help manage high profile relationships through fulfillment. This is a position for an experienced, pragmatic and creative marketer. You will be responsible for supporting sales efforts with a thorough understanding of Digital Futures / Sweety High Medias network portfolio. You will work closely with the CEO, CCO, production and fulfillment teams to drive commercial success by balancing pricing, performance and brand equity growth. You are a dynamic evangelist who understands the modern direct-to-consumer social marketplace as well as the content and event vehicles that drive viral ROI. The ideal candidate will be capable of developing best in class in-house brand materials for highly tailored campaigns across major market sectors, budgets and scopes of work. Growth Path Roles VP, Brand Partnership Marketing Responsibilities ? Concept and craft custom brand campaigns through proposals that leverage current market trends, AI, and our network across high-yield strategy, content, talent and distribution. ? Develop integrated sales packages (content, creators, experiential) from ideation to decks, SOWs and line-item budgets for custom proposals and RFP/RFI. ? Lead client calls, communicate the realities of the modern market, and express our value proposition with confidence and clarity. ? Collaborate with account, editorial, and production teams to identify, create and package custom programs and sales opportunities. ? Create and oversee research, media and marketing plans to augment client proposals. ? Create and manage brand marketing materials, including case studies, data studies and sell sheets across our product offerings. ? Build capabilities presentations that showcase our story, audience insights and creative solutions. ? Oversee campaign executions and help lead in-house fulfillment teams. ? Grow and expand client roster and budgets through relationship management. ? Act as a key client liaison to help ensure campaigns are delivered on time and on budget. ? Help manage account team, vendors, and content, talent & data teams. Requirements (Skills & Experience) ? 6 years of digital marketing experience in integrated marketing / client solutions roles for agencies and publishing platforms. ? Experience pricing and executing small and large budget campaigns that include strategy, content, talent, events and creator-focused executions. ? Demonstrable track record of creating culture-leading marketing and content programs, working with designers, production teams, talent and clients. ? Deep knowledge of cultural landscape, market pricing and DTC marketing models. ? Knowledge of analytics reporting across social platforms and ad managers. ? Experience working across stakeholders and teams with the ability to oversee complex deliverables and key milestones. ? Proven ability to apply strong creative, tactical, approaches to both macro-concepts and micro-executions to prove out earned ROI across client KPIs. ? Ability to craft marketing copy and line-item budgets. ? Detail-oriented problem solver that thrives on multitasking in high performance environments. ? Excellent verbal and written communication skills, with a keen ability in creative ideation. ? Experience with custom content, the creator economy and social growth methodologies. ? Positive attitude, passionate about pop-culture and the Gen Y / Z /Alpha media landscape. ? Strong proficiency in Google Suite, Keynote and Microsoft Suite ? Exceptional organizational and time-management skills.