iMPact Business Group
Marketing Graphic Designer
iMPact Business Group, Jackson, Michigan, United States, 49203
Job Description
Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan's 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Graphic Designer.
DUTIES:
The Graphic Designer develops visually compelling, original and creative graphic artwork through multi-channel campaigns to educate and engage audiences, earn stakeholder trust and achieve desired behaviors and outcomes. Assets could include digital static, HTML5 and OOH advertisements, email, the web, social media posts, direct mail, print ads, infographics and other tactics. Takes ownership for assigned subjects areas and products, achieving a deep understanding of the customer problem and developing visually unique ways to engage the audience. The role collaborates to inform visual strategy for assigned audience, topic and/or channel and provides suggestions to enhance creative materials using best practices, performance results and brand standards. Job Requirements
SKILLS:
Understanding of and practical application of graphic design programs (e.g. Adobe Creative Suite and CAD platforms). Knowledge of typography, color theory, and basic design principles. Able to multitask and meet strict deadlines. Insightful thinking and an aptitude for creative, out of the box thinking; excellent storyteller. Experience in web design, content development and email coding. Adaptable and inclusive, with the ability to move seamlessly across diverse business groups, audiences and concepts. EDUCATION:
Bachelors degree in Graphic Design or related area of study
Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan's 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Graphic Designer.
DUTIES:
The Graphic Designer develops visually compelling, original and creative graphic artwork through multi-channel campaigns to educate and engage audiences, earn stakeholder trust and achieve desired behaviors and outcomes. Assets could include digital static, HTML5 and OOH advertisements, email, the web, social media posts, direct mail, print ads, infographics and other tactics. Takes ownership for assigned subjects areas and products, achieving a deep understanding of the customer problem and developing visually unique ways to engage the audience. The role collaborates to inform visual strategy for assigned audience, topic and/or channel and provides suggestions to enhance creative materials using best practices, performance results and brand standards. Job Requirements
SKILLS:
Understanding of and practical application of graphic design programs (e.g. Adobe Creative Suite and CAD platforms). Knowledge of typography, color theory, and basic design principles. Able to multitask and meet strict deadlines. Insightful thinking and an aptitude for creative, out of the box thinking; excellent storyteller. Experience in web design, content development and email coding. Adaptable and inclusive, with the ability to move seamlessly across diverse business groups, audiences and concepts. EDUCATION:
Bachelors degree in Graphic Design or related area of study