Tbwa Chiat/Day Inc is hiring: Global Head of PR + Communications (6-month fixed

Global Head of PR + Communications (6-month fixed term contract)

Location: US

We’re very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

The Job

We’re looking for an experienced Global Head of PR + Communications to drive Flo’s PR and Communications forward during a six-month period while our current Global Head of Communications is on maternity leave. In this role, you will carry forward our global communication strategy, ensuring proactive and consistent thought leadership across all markets. You will effectively manage communications across various time zones, adapting your approach to meet the diverse needs of our global audience.

Your Experience

Must have:

1. Extensive experience in global communications, with a minimum of 10+ years in the field and a proven track record of developing and executing successful product launches, executive thought leadership, and crisis communications.
2. A strong rolodex of reporters and media wins to prove it.
3. 5+ years of crisis communication expertise, with the ability to manage crisis communications effectively, including the development of crisis communication plans.
4. Collaborative leadership skills, having worked closely with C-level executives to align communication strategies with business objectives.
5. Strong writing and editing skills, with an exceptional ability to craft clear, concise, and engaging content for diverse audiences.
6. Experience managing an external PR agency and understanding the importance of maintaining consistent communication to ensure results.
7. Previous experience in an app or tech environment, particularly in a startup or scale-up context.

Nice to have:

1. Experience in femtech or related industries, with familiarity in the health technology sector.
2. Cultural competence, with knowledge of international markets and cultural nuances.
3. Experience in proactive campaign development.
4. Digital communication proficiency.
5. Crisis communication training.
6. Experience collaborating with an external SEO agency.

What you'll be doing

You'll be responsible for:

1. Leading global communication strategy: Developing and implementing a comprehensive global communications strategy that aligns with Flo’s business objectives.
2. Crisis communication management: Crafting and executing crisis communication plans to manage potential issues.
3. Proactive campaign development: Creating proactive communication campaigns that educate users about Flo’s product updates.
4. Media relations: Cultivating relationships with key media contacts to secure coverage that supports Flo’s brand narrative.
5. Collaborating with C-level executives: Working closely with senior leadership to ensure that communication strategies reflect organizational goals.
6. Collaborating across teams + managing external agencies: Working with key stakeholders including Flo’s science, medical, product marketing, and brand team.
7. Monitoring communication metrics: Analyzing the effectiveness of communication strategies through metrics.
8. Guiding social media responses: Providing guidance on social media responses in collaboration with the brand team.

You'll be targeted on:

1. Securing a steady drumbeat of media coverage for Flo.
2. Securing speaking opportunities for C-level executives.
3. Securing awards and recognition for Flo's achievements.
4. Developing proactive campaigns aimed at educating users about Flo's privacy and security measures.
5. Monitoring media sentiment and engagement.

Reward

On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to work from home.
• Company equity grants through Flo’s Employee Share Option Plan (ESOP).
• Paid holiday and sick leave.
• Fully paid female health and sick leave.
• Workations - an opportunity to work abroad for two months a year.
• Six months paid maternity leave, and one month paid paternity leave.
• Career growth, progression, and learning development resources.
• Annual salary reviews.
• Unlimited free premium Flo subscriptions.
• A whole host of other benefits.

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural environment.

Diversity, Equity and Inclusion

Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection.