Senior Public Relations Specialist Job at United Federal Credit Union in Reno

United Federal Credit Union Senior Public Relations Specialist Reno , Nevada Apply Now

United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. United is based in St. Joseph, MI, with additional branches in Arkansas, Indiana, Michigan, Nevada, North Carolina, and Ohio. United is in the top 100 largest federally-insured credit unions in the U.S.

General Summary (What is done and why)

The Senior Public Relations Specialist (PR) will effectively manage the overall public relations strategy and community engagement for United. They will be responsible for managing key media and community partner relationships across United’s multi-state footprint to amplify the voice of the credit union.

The Senior Public Relations Specialist develops a media relations strategy, effectively managing key media relationships and cultivating new contacts within business and industry media. They will create content for press releases and content marketing efforts that support organizational strategic direction. Regular monitoring, analyzing, and measurement of public relations efforts will be completed and reported by the Senior Public Relations Specialist.

This role will guide and support national and regionally focused community impact activities by identifying overarching relationship and community support goals and creating opportunities for the United brand to formulate positive impressions and community impact through compelling public interaction. Working with the extended region and marketing teams, this role will develop an integrated approach to all activities – both internal and external.

The Senior Public Relations Specialist understands the United brand and verbal identity, value proposition, and points of differentiation, building and/or supporting programs and guiding experiences with a local, authentic feel within each event and sponsorship. This role works in tandem with locally-based marketing and communication efforts to support the sales organization by creating a foundation of awareness of United as the preferred credit union in each market where we are currently present and intend to expand into.

This role utilizes collaboration with social media and content marketing through various ad hoc marketing efforts to support and achieve corporate and regional brand awareness and growth goals.

Essential Functions, in Priority Order

1. Responsible for understanding the United brand, aligning with United’s goals, and recommending/developing community impact plans to execute against the vision and strategy. Engages the strategy through relationship-building opportunities, sponsorships, events, and strategic giving that generates leads and grows United. Time: 25%
2. Coordinates external communications programs, including media engagement strategies, public relations, talking points, and press releases. Communicates through written and visual communications our unique selling proposition clearly and effectively. Time: 25%
3. Responsible for communicating and working in tandem with the larger marketing team and cross-functional stakeholders for successful marketing implementation of events, sponsorships, and programs. Time: 20%
4. Responsible for creating, managing, and reconciling the budget and metrics, evaluating and presenting program outcomes, and reporting and tracking of all donations, sponsorships, promotional items, etc. Time: 10%
5. Acts as an ambassador of the United brand, responsible for knowing, understanding, communicating, and executing events that align with the brand guidelines. Time: 10%

Qualifications

EDUCATION: Bachelor's degree in Business Administration, Advertising, Communications, Public Relations or related field with two years of related work experience required.

EXPERIENCE: Three or more years in marketing, communications, journalism, or public relations experience or related field required. Experience in organizational and community development practices required. Experience in credit union, banking or financial services marketing preferred. Experience in Microsoft Office Suite required.

KNOWLEDGE, SKILLS and ABILITIES

• Understanding of Consumer / Member experience best practices
• Excellent verbal and written communication and presentation skills
• Proficient in organizing and planning simultaneous events
• Proven ability to lead teams to excellence
• Exercises a high degree of initiative, flexibility, judgment, discretion, and decision-making
• Demonstrated experience and knowledge of writing and implementing community impact plans

WORKING RELATIONSHIPS/CONTACTS

As necessary, personal/written/phone contact with Senior Management Team members, Board Members, other department managers, Credit Union staff, vendors, and community partners.

PHYSICAL DEMANDS

Work involves standing, walking and working from a seated position. There is potential for eyestrain from prolonged work at the computer.

WORKING CONDITIONS

Internal work is performed in a climate-controlled office environment. External travel is required.

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