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The Mom Project

Digital Marketing Coordinator

The Mom Project, Alexandria, Virginia, us, 22350

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Digital Marketing Coordinator

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Exact compensation may vary based on skills, experience, and location. 20 hrs/wk Contract (1099) Remote work partially (90%) Travel not required End date: January 22, 2026 Preference is for candidates local to the DMV/Northern Virginia area. The Digital Marketing Coordinator will be responsible for developing and managing digital marketing initiatives. This role will play a pivotal part in expanding our digital presence, focusing on paid advertising campaigns, and optimizing our social media strategy across platforms. Responsibilities: Plan, create, and execute paid digital campaigns across platforms like Google Ads, Facebook, Instagram, and other relevant channels. Plan, create, and execute all email campaigns and funnels for new leads. Continuously optimize our website for SEO and Google algorithm changes. Track and analyze web traffic, conversions, and customer behavior using Google Analytics and other relevant tools. Design digital and print marketing materials using InDesign, Canva, or other related tools. Ensure all digital marketing efforts align with the overall marketing strategy. Develop and execute a comprehensive social media strategy that aligns with the company’s goals and resonates with our target audience. Create engaging and relevant content for various social media platforms. Engage with our community through comments, direct messages, and social media interactions to build strong relationships and brand loyalty. Monitor and analyze social media metrics, providing regular reports. Stay updated on industry trends, platform updates, and competitor activities. Work closely with the marketing and executive team to align our digital marketing efforts with overall business objectives. Manage, refine, and grow social media followers and engagement. Requirements: Proven experience (at least 2 years) in a digital marketing or related role. Experience with Meta Ads, Google Analytics, Google Ads, and Google Tag Manager. Strong understanding of digital marketing principles and best practices. Experience with Canva or InDesign. Strong understanding of paid ad platforms and digital advertising strategies. In-depth knowledge of social media platforms (primarily Instagram, TikTok, X, and Facebook). Experience with email marketing campaign creation and funnels. Strong written and verbal communication skills. Creative mindset with the ability to generate innovative ideas. Analytical skills to interpret social media metrics. Basic knowledge of SEO and SEM principles. Familiarity with social media management tools. Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience). All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application. If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.

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