Tbwa Chiat/Day Inc
Head of Product Marketing, Institutional
Tbwa Chiat/Day Inc, New York, New York, us, 10261
Head of Product Marketing, Institutional
Make your application after reading the following skill and qualification requirements for this position. New York, United States
Who We Are At OKX, we believe that the future will be reshaped by crypto, ultimately contributing to every individual's freedom.
OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for institutional trading products and tools at a world-leading crypto platform. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The Institutional Product Marketing Director sits within the Global Product Marketing team, which brings our product’s story to market. We directly impact the business by working closely with Product, Business, Client Support, and fellow Marketing teams to turn value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Marketing Leadership:
Develop and implement a comprehensive marketing strategy focusing on OKX's institutional product offerings to drive adoption, engagement, and growth.
Product Positioning:
Craft compelling product positioning and messaging that resonates with institutional clients, leveraging market insights and customer research.
Go-To-Market Execution:
Oversee the execution of marketing campaigns, including go-to-market strategies for new products and features tailored for the institutional market.
Thought Leadership:
Represent the organization through speaking engagements, conference participation, media interviews, and authored articles. Establish thought leadership and elevate industry discourse as a crypto-focused executive.
Cross-Functional Collaboration:
Facilitate cross-functional collaboration with product, sales, and client support teams to ensure a cohesive user experience and product messaging.
Product Feedback Loops:
Establish and manage a feedback loop with institutional users to gather insights and drive product enhancements.
Market Research:
Lead market research activities to understand industry trends, competitor strategies, and client needs.
What We Look For In You
Experience:
Minimum of 10 years of experience in product marketing, with a significant focus on institutional clients within the fintech or cryptocurrency sectors.
Leadership:
Proven leadership skills with the ability to motivate teams and drive marketing initiatives in a fast-paced environment.
Financial Markets Knowledge:
In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Marketing Expertise:
Strong knowledge of direct, digital, and content marketing with the ability to articulate complex products to a diverse audience.
Communication and Influence:
Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
External Engagement and Thought Leadership Experience:
Proven ability to represent an organization through public speaking, conference/panel participation, and media engagement. Track record of developing thought leadership through speaking opportunities. Experience participating in crypto and/or traditional finance industry events as an invited speaker or panelist. Strong communication skills with media training. Comfortable acting as a public face and voice of the organization.
Market Analysis:
Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
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First Name *
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Location (City) *
Resume/CV *
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Accepted file types: pdf, doc, docx, txt, rtf
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Are you eligible to work in the location of which this job post is posted in? * Select...
Where are you currently employed or where were you last employed? *
What is your notice period to your current employer? * Select...
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How did you hear about us? * Select...
Are you authorized to work in the US? * Select...
Do you know, or will you in the future, require a visa sponsorship to work in the US? * Select...
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in OKX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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Make your application after reading the following skill and qualification requirements for this position. New York, United States
Who We Are At OKX, we believe that the future will be reshaped by crypto, ultimately contributing to every individual's freedom.
OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for institutional trading products and tools at a world-leading crypto platform. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The Institutional Product Marketing Director sits within the Global Product Marketing team, which brings our product’s story to market. We directly impact the business by working closely with Product, Business, Client Support, and fellow Marketing teams to turn value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Marketing Leadership:
Develop and implement a comprehensive marketing strategy focusing on OKX's institutional product offerings to drive adoption, engagement, and growth.
Product Positioning:
Craft compelling product positioning and messaging that resonates with institutional clients, leveraging market insights and customer research.
Go-To-Market Execution:
Oversee the execution of marketing campaigns, including go-to-market strategies for new products and features tailored for the institutional market.
Thought Leadership:
Represent the organization through speaking engagements, conference participation, media interviews, and authored articles. Establish thought leadership and elevate industry discourse as a crypto-focused executive.
Cross-Functional Collaboration:
Facilitate cross-functional collaboration with product, sales, and client support teams to ensure a cohesive user experience and product messaging.
Product Feedback Loops:
Establish and manage a feedback loop with institutional users to gather insights and drive product enhancements.
Market Research:
Lead market research activities to understand industry trends, competitor strategies, and client needs.
What We Look For In You
Experience:
Minimum of 10 years of experience in product marketing, with a significant focus on institutional clients within the fintech or cryptocurrency sectors.
Leadership:
Proven leadership skills with the ability to motivate teams and drive marketing initiatives in a fast-paced environment.
Financial Markets Knowledge:
In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Marketing Expertise:
Strong knowledge of direct, digital, and content marketing with the ability to articulate complex products to a diverse audience.
Communication and Influence:
Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
External Engagement and Thought Leadership Experience:
Proven ability to represent an organization through public speaking, conference/panel participation, and media engagement. Track record of developing thought leadership through speaking opportunities. Experience participating in crypto and/or traditional finance industry events as an invited speaker or panelist. Strong communication skills with media training. Comfortable acting as a public face and voice of the organization.
Market Analysis:
Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Apply for this job * indicates a required field
First Name *
Last Name *
Email *
Phone
Location (City) *
Resume/CV *
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
LinkedIn Profile
Website
Are you eligible to work in the location of which this job post is posted in? * Select...
Where are you currently employed or where were you last employed? *
What is your notice period to your current employer? * Select...
What language(s) are you fluent in? *
LinkedIn Profile
Website
How did you hear about us? * Select...
Are you authorized to work in the US? * Select...
Do you know, or will you in the future, require a visa sponsorship to work in the US? * Select...
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in OKX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr