Head of Institutional & Growth Marketing

Head of Institutional & Growth Marketing New York City, NY Who are we? FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and cutting-edge technology, FalconX addresses the industry's foremost challenges: Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever-evolving cryptocurrency landscape. Responsibilities: Assist in the planning, execution, and analysis of marketing campaigns across various channels (email, social media, paid advertising, etc.) Develop and implement lead generation strategies to attract and nurture prospective institutional clients such as Hedge Funds, Asset Managers, HNWI, and Family Offices Support the organization and promotion of virtual and in-person events, including webinars and conferences and tracking efficacy of engagements Work closely with the sales team to align marketing efforts with their needs and provide them with quality leads and sales enablement materials Conduct market research and competitive analysis to identify opportunities and trends Create engaging content (articles, infographics, videos, etc.) to support marketing initiatives Monitor and report on campaign performance, providing insights and recommendations for optimization Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field 5-7 years of experience in a marketing role, specifically in financial services, B2B Fintech, and/or crypto Experience with institutional finance organizations such as hedge funds, investment banks, mutual funds, etc. Strong written and verbal communication skills Proficient in digital marketing tools (e.g., Mailchimp, HubSpot, Paid ads) and project management software Familiar with lead generation tactics and sales enablement strategies Analytical mindset with the ability to interpret data and derive insights Excellent organizational skills and attention to detail Ability to work in a fast-paced, collaborative environment Compensation: This is a full-time position with an expected annual compensation of $140,000 - $185,500. The actual compensation for a successful candidate may vary based on factors such as skill set, relevant experience, qualifications, and other relevant factors. This position also offers other forms of compensation and benefits consisting of overtime compensation ( when applicable ), relocation assistance ( if applicable ), performance-linked bonus, paid time off (including sick time) benefits, paid Company holidays, participation in the Company’s equity and 401k retirement plan, competitive employee health, dental, and vision benefits each subject to the terms and conditions of the governing plan documents and Company policies. Location & Travel FalconX is a hybrid-first organization with 7 global offices. This role is expected to sit in our New York City office three days a week. Due to the nature of this role's work, we do expect there to be domestic and potentially international travel as well. Inclusivity Statement FalconX is committed to building a diverse, inclusive, equitable, and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements, skills, or experiences! FalconX is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, national origin, ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally-recognized protected basis under federal, state, or local law. Apply for this job * indicates a required field #J-18808-Ljbffr