Square
Product Marketing Manager, Healthcare & Fitness
Square, San Francisco, California, United States, 94199
Bay Area, CA, US
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. Posted Date: 01/14/25
Posted 3 days ago
The Role As a Product Marketing Manager, Healthcare & Fitness at Square, you will be an important member of our Product Marketing team, which is dedicated to advocating for the voice of the customer and driving business growth through innovative marketing strategies. This team sits at the intersection of marketing, sales and product and is composed of full-stack marketers who excel in synthesizing customer insights, developing compelling positioning and messaging, and implementing go-to-market (GTM) strategies. Your impact will be significant as you lead cross-functional initiatives to drive growth, manage GTM launches for key products, and create strategies that enhance Square's market leadership. You will be responsible for independently owning and managing GTM planning and execution for the Healthcare & Fitness industry, ensuring that our solutions resonate with target audiences and achieve business objectives.
You Will
Define and execute the segmentation, positioning and messaging approach for the Healthcare & Fitness audience and collaborate with GTM and product teams to bring it to life in a consistent manner.
Independently create and execute GTM strategies for the Healthcare & Fitness audience, driving seller acquisition, expansion and retention.
Understand prospect and existing customers’ business and payment needs, and how Square’s solutions can best meet those needs.
Conduct regular research (through surveys, interviews, and product usage analysis), market assessment and competitive analysis to inform positioning and messaging.
Champion the voice of the customer by synthesizing insights to inform product roadmaps and marketing strategies that align with business goals.
Serve as the global center of excellence for the Healthcare & Fitness audience.
Develop and execute sales and partner enablement strategies, including creating compelling messaging, content, and training materials that effectively communicate our value proposition to prospective and existing customers, help generate leads and win deals.
Leverage Square’s marketing tech stack and analytics capabilities to track marketing program performance and identify areas of opportunity and improvement.
Influence pricing and packaging decisions and execution to optimize product offerings.
You Have
Bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA is a plus.
5+ years of marketing experience or product marketing experience.
Proven track record of independently managing GTM planning and execution for significant product launches or multi-channel marketing initiatives.
Strong B2B marketing skills and successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner.
Expertise in creating compelling value propositions and messaging grounded in customer insights.
Strong communication skills, with the ability to clearly articulate the why behind product and marketing decisions.
Experience working cross-functionally and influencing stakeholders.
Ability to apply data-driven approaches to drive business impact and optimize marketing strategies.
Genuine interest in and curiosity in helping small businesses succeed.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Full-time employee benefits include the following:
Healthcare coverage (Medical, Vision and Dental insurance)
Health Savings Account and Flexible Spending Account
Retirement Plans including company match
Employee Stock Purchase Program
Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
Paid parental and caregiving leave
Paid time off (including 12 paid holidays)
Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
Learning and Development resources
Paid Life insurance, AD&D, and disability benefits
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.
#J-18808-Ljbffr
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. Posted Date: 01/14/25
Posted 3 days ago
The Role As a Product Marketing Manager, Healthcare & Fitness at Square, you will be an important member of our Product Marketing team, which is dedicated to advocating for the voice of the customer and driving business growth through innovative marketing strategies. This team sits at the intersection of marketing, sales and product and is composed of full-stack marketers who excel in synthesizing customer insights, developing compelling positioning and messaging, and implementing go-to-market (GTM) strategies. Your impact will be significant as you lead cross-functional initiatives to drive growth, manage GTM launches for key products, and create strategies that enhance Square's market leadership. You will be responsible for independently owning and managing GTM planning and execution for the Healthcare & Fitness industry, ensuring that our solutions resonate with target audiences and achieve business objectives.
You Will
Define and execute the segmentation, positioning and messaging approach for the Healthcare & Fitness audience and collaborate with GTM and product teams to bring it to life in a consistent manner.
Independently create and execute GTM strategies for the Healthcare & Fitness audience, driving seller acquisition, expansion and retention.
Understand prospect and existing customers’ business and payment needs, and how Square’s solutions can best meet those needs.
Conduct regular research (through surveys, interviews, and product usage analysis), market assessment and competitive analysis to inform positioning and messaging.
Champion the voice of the customer by synthesizing insights to inform product roadmaps and marketing strategies that align with business goals.
Serve as the global center of excellence for the Healthcare & Fitness audience.
Develop and execute sales and partner enablement strategies, including creating compelling messaging, content, and training materials that effectively communicate our value proposition to prospective and existing customers, help generate leads and win deals.
Leverage Square’s marketing tech stack and analytics capabilities to track marketing program performance and identify areas of opportunity and improvement.
Influence pricing and packaging decisions and execution to optimize product offerings.
You Have
Bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA is a plus.
5+ years of marketing experience or product marketing experience.
Proven track record of independently managing GTM planning and execution for significant product launches or multi-channel marketing initiatives.
Strong B2B marketing skills and successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner.
Expertise in creating compelling value propositions and messaging grounded in customer insights.
Strong communication skills, with the ability to clearly articulate the why behind product and marketing decisions.
Experience working cross-functionally and influencing stakeholders.
Ability to apply data-driven approaches to drive business impact and optimize marketing strategies.
Genuine interest in and curiosity in helping small businesses succeed.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Full-time employee benefits include the following:
Healthcare coverage (Medical, Vision and Dental insurance)
Health Savings Account and Flexible Spending Account
Retirement Plans including company match
Employee Stock Purchase Program
Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
Paid parental and caregiving leave
Paid time off (including 12 paid holidays)
Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
Learning and Development resources
Paid Life insurance, AD&D, and disability benefits
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.
#J-18808-Ljbffr