Paid Media Specialist

Paid Media Specialist LHH Recruitment Solutions is current seeking an experienced Paid Media Specialist to join our client’s fast paced and dynamic team. As a Paid Media Specialist, you will play a pivotal role in developing, executing, and optimizing media strategy across various traditional and digital platforms. The ideal candidate should have a minimum of three years of experience in media buying, with a proven track record of successful ad campaigns. This role demands an understanding of ad formats, audience segmentation, buyer personas, and trends in the world of paid media and performance marketing. Responsibilities: Develop and execute media buying strategies that align with client objectives and budget constraints. Plan and manage media campaigns to maximize ROI. Proficiency in creating, managing, and optimizing Google Ads and paid social advertising campaigns, including platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, and more. Stay updated with the latest ad formats and technologies to create engaging and effective ad campaigns. Use data-driven insights to segment target audiences and tailor advertising strategies accordingly. Develop a deep understanding of client personas and ensure that campaigns resonate with their needs and preferences. Keep abreast of industry trends and emerging technologies to identify opportunities for client campaigns. Create comprehensive reports and presentations to showcase campaign performance, insights, and recommendations. Collaborate with clients and internal teams to develop effective media buying strategies aligned with client goals. Requirements: Minimum of three years of experience in paid media, including paid social and paid search. Proficiency in Google Ads, paid social advertising, and various advertising platforms. Data-driven approach and ability to use analytics to optimize campaigns. Strong communication and presentation skills. Experience in building reports and presentations to showcase campaign results. Strategic thinking and problem-solving abilities. Ability to work collaboratively in a fast-paced environment. Compensation and Details: $60,000 Full Time, Direct Hire Hybrid Orlando, FL