Sogolytics is hiring: Content Strategist in Herndon

Sogolytics is a leading provider of cutting-edge experience management software, delivering real-time insights that help organizations worldwide make smarter decisions and fuel business growth. With our powerful analytics, outstanding support, and industry-leading innovations, we stand out in a competitive space. We strive to transform data into actionable insights that drive meaningful results for our clients.

As we continue to grow, we’re looking for a Content Strategist with solid SaaS experience, hands-on content creation skills, and bring-it-all-together energy. You’ll play a crucial role in shaping our digital content, ensuring that we connect with our audiences, drive brand recognition, and deliver content that motivates action.

Responsibilities

• Develop and Implement Content Strategy: Design and execute a comprehensive web content strategy that aligns with Sogolytics' business goals and enhances brand awareness.
• Web Content Creation and Optimization: Write, edit, and manage content across our website, ensuring it is concise, engaging for humans, and optimized for search engines.
• Collaboration with Cross-functional Teams: Work closely with sales, marketing, and product teams to develop content that supports lead generation, product launches, and campaigns.
• Maintain and Update Content: Regularly refresh and update website content to ensure alignment with business goals and reflect changes in products and services.
• Measure and Analyze Performance: Use data analytics to track the effectiveness of content and make improvements based on key performance indicators (KPIs) and customer feedback.
• Content Planning and Scheduling: Collaborate with other content creators and marketing professionals to plan, schedule, and distribute content on web platforms, email, and social media channels.
• SEO and SEM Strategy: Ensure all web content is optimized for search engines, improving organic search rankings and driving targeted traffic to the website.
• Stay Current with Industry Trends: Keep abreast of digital marketing trends and competitor activity to inform content strategy and maintain Sogolytics' competitive edge.

Requirements

• Bachelor's degree in Marketing, Journalism, Communications, or a related field.
• 6+ years of experience in content strategy or digital marketing, with a focus on website content and SEO.
• 4+ years in SaaS (Software as a Service) industry, including B2B and B2C marketing.
• Proven ability to create compelling content that drives engagement and conversion.
• Strong writing and editing skills with an understanding of the "less is more" approach.
• Experience with content management systems (CMS), marketing automation tools, and web analytics platforms.
• Knowledge of SEO best practices and content marketing strategies.
• Ability to collaborate with cross-functional teams and deliver high-quality work under tight deadlines.
• Eligible to work in the US without sponsorship.

Why Sogolytics?

At Sogolytics, we pride ourselves on fostering a culture of teamwork, innovation, and growth. You’ll be part of a supportive work environment where you can continuously develop your skills and make an impact. We offer:

• Medical, Dental, and Vision Insurance
• 401(k) with employer match
• 17 days Paid Time Off (PTO) in your first year
• Paid federal holidays + December 24–January 1
• Life Insurance and Disability Coverage
• Maternity & Paternity Leave
• This is a full-time hybrid position based in Herndon, VA, with 3 in-office days per week.