Robert Half is hiring: Social Media Manager in Edison

Location: Edison, NJ (Fully Onsite, 5 days/week) NO EXCEPTIONS. NO HYBRID.

• Please do not apply if you're unable to commute to Edison full time.

Employment Type: Full-Time

Position Overview:

We are seeking an experienced, motivated, and organized Onsite Social Media Manager to oversee a dynamic team of employees and ensure seamless execution of our social media programs. This individual will play a pivotal role in training, mentoring, and driving the team to deliver top-notch content across TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X. They will also analyze platform performance, provide data-driven suggestions for optimization, and collaborate with various internal teams and external agencies to meet organizational goals.

Key Responsibilities:

1. Team Management and Training:

• Train and mentor team members to ensure they perform their best work.
• Oversee time and attendance to maintain accountability.
• Foster a positive, productive work environment that encourages creativity and innovation.

1. Content Development and Scheduling:

• Ensure the team develops and schedules engaging, platform-appropriate content for TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X.
• Maintain a consistent posting schedule aligned with the overall content strategy.

1. Creative Production Oversight:

• Manage creative production processes to deliver high-quality visuals, videos, and social media assets.
• Collaborate with internal teams and external agencies to source necessary creative assets.

1. Operations and Strategy Implementation:

• Help standardize operations and implement workflows to improve efficiency and output quality.
• Support product launches by coordinating social campaigns and ensuring all assets are delivered on time.

1. Collaboration and Communication:

• Act as the onsite point of contact for social media operations, joining meetings with the Social Media and Public Relations Director and other stakeholders.
• Provide input on strategy, content performance, and product launches to align with overall business goals.

1. Analytics and Optimization:

• Monitor and analyze performance metrics across platforms, including engagement, reach, and conversion rates.
• Provide data-driven insights and actionable recommendations to improve content strategy and campaign effectiveness.
• Stay up-to-date with platform algorithm changes and trends to ensure strategies remain relevant and effective.

1. Program Maintenance:

• Monitor and manage the ongoing execution of social media programs to ensure consistency and effectiveness.
• Stay up-to-date with the latest social media trends and platform updates to continuously enhance strategy.

Qualifications:

• Proven experience in social media management, with a track record of successfully managing a team.
• Strong understanding of TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X content strategies.
• Experience with social media analytics tools and the ability to interpret and act on data insights.
• Excellent leadership, training, and mentoring skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficiency in social media scheduling tools and analytics platforms.
• Strong communication and collaboration skills, with experience working across teams and with external agencies.
• Creative mindset with a keen eye for detail and quality control.
• Experience in standardizing operations and optimizing workflows is a plus.