SENIOR MEDIA RELATIONS MANAGER Job at Red Fan Communications in Austin

Red Fan Communications is a strategic B2B communications and advisory firm that believes communications is a critical business function that supports a business's growth and bottom line. Our data-driven approach empowers executives and marketing leaders to drive go-to-market strategies, improve critical stakeholder relationships, and position their brands as market leaders. We are communications "Fan"-atics. After all, integrated marketing and communications is crucial to a brand's success. We live for juicy, newsworthy stories. We thrive on expertly worded emails. We excel at making complex messages clear in the voice of a seasoned executive.

We're scaling and adding a seasoned Senior Media Relations Manager to our team who will design and manage campaigns that put our clients at the forefront of media conversations with placements across top tier print, online and broadcast media. We're looking for candidates who go deep in their industries and have a fire in the belly to deliver best-in-class results for our trailblazing clients.

SKILLS AND QUALIFICATIONS

• A Proven Media Relations Pro: You're an expert writer and meticulous editor with 8+ years of professional experience designing and managing media relations campaigns for B2B and technology brands. You have established relationships with Tier-1 business and trade producers, editors, and reporters alongside an impressive portfolio of earned media placements across national B2B and technology media outlets.
• At the Forefront of News and Trends: You're fluent in the B2B / tech media landscape and know which publications are ideal for specific verticals. You provide proactive ideas for clients to establish them as industry leaders.
• A Strategy-Driven Mindset: You design customized campaigns with data-backed strategies. You understand that smart media relations campaigns drive results critical to client retention and agency revenue growth. You have experience leveraging software tools and analytics to optimize strategies and report on results.
• Meticulous with Messaging: You create campaigns with unique messaging aligned to the client's voice that gets the attention of their target audience and differentiates them from competitors.
• Excellence in Project Management: You have a strong track record of managing multiple campaigns simultaneously-big and small-while delivering results in a fast-paced deadline-oriented environment. You proactively report on progress and results to clients, and manage deadlines for your team while communicating regularly with account leads to keep timelines on track.
• A Respected and Reliable Leader: You have proven experience effectively overseeing junior team members, providing constructive feedback and coaching for success. You are a role model for the team, demonstrating and instilling Red Fan values. You don't buckle when faced with challenges-you circle the wagons, rally the team and create solutions to resolve swiftly.
• Growth-Oriented:You're dedicated to growing Red Fan's business in alignment with our values and mission. You aren't satisfied unless you drive results that attract new business and keep current clients renewing contracts as a result of your work.

• Serve as a senior account team member who becomes fluent with each client's media relations goals, leading the concepting, planning, and execution of media relations campaigns.
• Oversee pitching and outreach that generates high quality press coverage aligned with client goals and objectives.
• Oversee development of and edit messaging and related collateral including press releases, pitches, briefings, fact sheets, FAQs, positioning statements, bios and backgrounders.
• Establish and maintain high-level media, analyst, blogger and influencer relationships.

• Proactively stay attuned to market trends, instituting processes to cascade information and train account staff.

• Lead media tours and manage media at trade shows, conferences and events.
• Conduct in-depth media training for clients.
• Lead monthly media relations planning and activities. Ensure team members execute campaigns and report on progress to client, account leads and agency leadership.
• Maintain profitability on assigned accounts by managing hours and agency resources aligned to budget.
• Develop and manage media outreach calendars.
• Ensure all client-facing materials are accurate, edited and meet Red Fan Communications standards.

• Lead client presentations reporting on campaign proposals, media landscape mapping, strategy and performance.
• Support agency leadership and account leads with client success and management, identifying any risks early and developing response plans to successfully address and mitigate.

• Manage network of media relations freelancers, identifying and vetting contacts for specific projects, executing contracts, and overseeing work on deliverables.
• Mentor services team members, instilling Red Fan values, providing support and guidance in client relations, campaign execution and internal collaboration.
• Identify training needs to design and execute Red Fan University programming, educating staff on best practices and skills development.
• Identify operational needs to assist in the vetting and selection of new software and resources.
• Optimize and implement workflow processes.

• 8+ years combined agency, in-house corporate communications and/or journalism experience.
• Superb verbal and written presentation skills.
• Extremely responsive to media, client and staff correspondence, both during and outside office hours.
• Expert-level AP Style knowledge.
• Fluency in wire distribution services, media database and monitoring software including Business Wire, Cision, TrendKite and Muck Rack.
• Level-headed, quick-thinking and adept at remaining focused under pressure.
• Demonstrate a passion for team collaboration and client success.
• Must think critically with limited supervision, effectively managing teams and timelines across multiple projects simultaneously.
• Excellent communication skills across all channels.
• Never misses a deadline. Ever.