Marketing Analyst & Growth Marketer Job at HP Development Company, L.P. in Houst

Marketing Analyst & Growth MarketerDescription -Job Summary: We are seeking a hybrid role that blends the analytical skills of a marketing analyst with the strategic mindset of a growth marketing. As a Marketing Analyst & Growth Marketer on our North America SMB and Mid-market commercial marketing team, you will play a crucial role in driving data-driven decision-making, optimizing our marketing strategies through experimentation, and accelerating business growth. By combining data-driven insights with strategic growth marketing, this role will be instrumental in driving business growth and achieving marketing objectives. This role is ideal for someone who is passionate about driving measurable growth through data-driven strategies and paid digital channels. Key Responsibilities:Data Analysis and InsightsCollect and Analyze Data from various sources (web analytics, email marketing, social, paid advertising, marketing automation platforms & CRM) to identity trends, insights and opportunities for growthUtilize statistical techniques to extract meaningful insights and inform strategic decisionsEvaluate the effectiveness of marketing campaigns and identify areas for improvementLeverage historical data to forecast future trends and customer behaviorCampaign Optimization & Experimentation Design and execute A/B tests to drive acquisition, improve customer experience and in return drive campaign performanceCollaborate with cross-functional teams to identify constraints, develop solutions and run experiments across owned, earned and paid channelsCollaborate with internal teams and external agencies to develop and test new ad creativeMake data-backed recommendations to optimize spend and improve campaign efficiency.Segmentation & Personalization Use data to segment customers and personalize marketing campaignsCollaborate with internal teams to implement personalization across campaigns including website experiences, email, chat and advertisingMarket Research and Competitive AnalysisCollaborate with the insights team, identifying segment specific trends, opportunities, and potential threatsAnalyzing competitors' marketing strategies and tacticsGathering and analyzing customer insights to inform marketing strategiesMeasurement and Reporting Collaborate with data science to develop and implement B2B measurement modelsCreate dashboards & reports to communicate results and insights to stakeholders Present results, learnings, and recommendations based on program and campaign performanceReport on the effectiveness of growth experiments and campaigns, iterating based on insights and data.Review funnel metrics, identify gaps, and forecast future performance.Disclaimer•This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.The base pay range for this role is $86,950 to $131,300 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.Benefits: HP offers a comprehensive benefits package for this position, including:Health insuranceDental insuranceVision insuranceLong term/short term disability insuranceEmployee assistance programFlexible spending accountLife insuranceGenerous time off policies, including; 4-12 weeks fully paid parental leave based on tenure11 paid holidaysAdditional flexible paid vacation and sick leave (US benefits overview)The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -NoRelocation -NoEqual Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement