Digital Marketing Specialist

Job Summary: We are seeking an experienced and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be highly organized and have a background in managing paid media across multiple platforms including paid search and paid social. This job is a hybrid role in Orlando, Florida. Key Responsibilities: Conduct competitive research and gather actionable insights. Optimize campaign strategies and tactics to maximize results and achieve client objectives. Build and maintain strong relationships with media vendors, clients, and internal teams. Manage paid media tracking, including the implementation of pixels and conversion event tags. Qualifications: 2 years’ experience managing paid media across search and social platforms. Bachelor’s degree (BS/BA) or equivalent experience Strong understanding of ad formats, segmentation, personas, and trends Excellent communication and presentation skills, with the ability to collaborate effectively with both clients and internal teams.