Green Key Resources
Green Key Resources | Asset Management Channel Marketing
Green Key Resources, New York, New York, United States
Our client is seeking a highly motivated Channel Marketing Senior Associate to join the growing Marketing team. The successful candidate will play a crucial role in developing and executing comprehensive marketing strategies aimed at supporting the Institutional Channel distribution efforts. The ideal candidate should have a deep understanding of institutional client types – pensions, endowments, foundations, sovereigns, and corporates and be able to successfully collaborate effectively with a variety of stakeholders and subject matter experts to drive key marketing initiatives.
Key Responsibilities Responsibilities include, but are not limited to: Help develop and execute the go-to-market plan for the Institutional and International Channels Be a strong partner to marketing colleagues (brand, design, content, events, digital, and product marketing) to bring the best thinking to marketing initiatives and ensure proper alignment of resources Manage multiple projects at once and deliver on time and on budget Review and analyze campaign data vs KPIs. Communicate results to internal stakeholders Represent the voice of the Institutional and International Channels on cross-channel initiatives to ensure thematic and product content is relevant and appropriate Create engaging marketing content for the Institutional and International view of the website, social media, and channel-specific communications Ensure content is consistent with messaging and brand Work with colleagues to best prioritize and package content for different target audiences factoring in types of content (e.g., educational, value add, etc.), channel-specific needs/interests, and media consumption preferences Effectively present rationale and ideas to internal stakeholders Ensure content is accurate and meets compliance/regulatory requirements Develop and maintain a working knowledge of all firm investment capabilities, financial markets, and general investment topics Seek to improve processes and effectiveness whenever possible
Qualifications Required Qualifications Bachelor's degree 3 - 7 years of institutional channel marketing experience in the asset management industry Superior written communication skills Extended hours are occasionally required to meet deadlines
Key Responsibilities Responsibilities include, but are not limited to: Help develop and execute the go-to-market plan for the Institutional and International Channels Be a strong partner to marketing colleagues (brand, design, content, events, digital, and product marketing) to bring the best thinking to marketing initiatives and ensure proper alignment of resources Manage multiple projects at once and deliver on time and on budget Review and analyze campaign data vs KPIs. Communicate results to internal stakeholders Represent the voice of the Institutional and International Channels on cross-channel initiatives to ensure thematic and product content is relevant and appropriate Create engaging marketing content for the Institutional and International view of the website, social media, and channel-specific communications Ensure content is consistent with messaging and brand Work with colleagues to best prioritize and package content for different target audiences factoring in types of content (e.g., educational, value add, etc.), channel-specific needs/interests, and media consumption preferences Effectively present rationale and ideas to internal stakeholders Ensure content is accurate and meets compliance/regulatory requirements Develop and maintain a working knowledge of all firm investment capabilities, financial markets, and general investment topics Seek to improve processes and effectiveness whenever possible
Qualifications Required Qualifications Bachelor's degree 3 - 7 years of institutional channel marketing experience in the asset management industry Superior written communication skills Extended hours are occasionally required to meet deadlines