Marketing AVP (Mutual Funds)

Top-Tier Investment Management Firm in Midtown, Manhattan is seeking a Channel Marketing AVP for a full-time position Responsibilities: Responsible for developing and executing comprehensive marketing strategies, specifically aimed at supporting Institutional Channel distribution efforts Responsible for conceptualizing marketing initiatives and writing and editing marketing content for all media channels Manage multiple projects at once and deliver on time and on budget Review and analyze campaign data vs KPIs. Communicate results to internal stakeholders Create engaging marketing content for the Institutional and International view of the website, social media, and channel-specific communications Ensure content is consistent with messaging and brand Develop and maintain a working knowledge of all firm investment capabilities, financial markets, and general investment topics Help develop and execute the go-to-market plan Qualifications: Bachelor's degree 5 years of institutional channel marketing experience in the asset management industry Strong knowledge of mutual funds and separate accounts with an understanding of financial markets and investing concepts Track record of executing marketing initiatives with measured results Understanding of compliance rules and regulations Must have a Series 7 Test and learn mindset and desire to innovate to drive results Strong communication, project management, and stakeholder management skills