Asset Management Channel Marketing

Our client is seeking a highly motivated Channel Marketing Senior Associate to join the growing Marketing team. The successful candidate will play a crucial role in developing and executing comprehensive marketing strategies aimed at supporting the Institutional Channel distribution efforts. The ideal candidate should have a deep understanding of institutional client types pensions, endowments, foundations, sovereigns, and corporates and be able to successfully collaborate effectively with a variety of stakeholders and subject matter experts to drive key marketing initiatives.

Key Responsibilities

Responsibilities include, but are not limited to:

• Help develop and execute the go-to-market plan for the Institutional and International Channels
• Be a strong partner to marketing colleagues (brand, design, content, events, digital, and product marketing) to bring the best thinking to marketing initiatives and ensure proper alignment of resources
• Manage multiple projects at once and deliver on time and on budget
• Review and analyze campaign data vs KPIs. Communicate results to internal stakeholders
• Represent the voice of the Institutional and International Channels on cross-channel initiatives to ensure thematic and product content is relevant and appropriate
• Create engaging marketing content for the Institutional and International view of the website, social media, and channel-specific communications
• Ensure content is consistent with messaging and brand
• Work with colleagues to best prioritize and package content for different target audiences factoring in types of content (e.g., educational, value add, etc.), channel-specific needs/interests, and media consumption preferences
• Effectively present rationale and ideas to internal stakeholders
• Ensure content is accurate and meets compliance/regulatory requirements
• Develop and maintain a working knowledge of all firm investment capabilities, financial markets, and general investment topics
• Seek to improve processes and effectiveness whenever possible

Qualifications

Required Qualifications

• Bachelor's degree
• 3 - 7 years of institutional channel marketing experience in the asset management industry
• Superior written communication skills
• Extended hours are occasionally required to meet deadlines